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How Creative Subheadings Can Make or Break Your Content

Date published: May 13, 2019
Last updated: May 13, 2019

Ask any professional copywriter, and they will all agree that the headline is arguably the most critical component in virtually all advertisements. Not only is it the element that hooks the attention of the reader, but it is also basically that which decides whether or not a reader will read the material. Nonetheless, to grab the attention of the readers, you have to do much more than just draft a gripping headline! So what then do you need to do to compel readers into going through your whole content? The solution is to use creative subheadings.

Generally, readers are known to be notoriously impatient; and as such using the text as a whole just won’t cut it… and this is where subheadings come in.  Subheadings can be thought of as ‘supporting characters.' In essence, while they are not the story's star, without them though, your plot lacks development and context-hence the reason why they are a make or break for your content!

This excerpt will help you understand precisely how using creative subheadings can make or break your content as well as what effect they can have on your material. Read through, and hopefully, you can enhance your writing!

Definition - What is a Subheading?

In simple terms, subheadings are headings assigned to a subsection of your content. While it doesn't necessarily mark your text as a whole, it, however, refers to a particular section directly.  The purpose of subheadings is to direct a reader into focusing on the outlined section of your content and subsequently understanding it.

Referring to an article posted on about the importance of subheadings in writing, there are mainly two types of subheadings and albeit being similar, they find use in varying content types.

  • Short-form subheading: Used when writing short-form content like an advertisement or web page. This sub-headline should appear directly below any prominent headline right at the top of your content. In such a case, the sub-headlines purpose is expanding your headline and directing the readers to your appeal/call to action (CTA).
  • Long-form subheading: Used when writing long-form material like editorials, blogs, or even whitepapers and usually contains multiple subheadings. With long-form writings, it is common to use multiple subheadings-typically added across your content's body to divide sections. By using multiple subheads across the entire content, you effectively highlight all the main points as well as entice the readers to read through each section.

Tips on How to Come Up With Creative Subheadings

Now that you finally understand the basics about subheadings including what they are, where they are to be included in different types of content, the next thing is to learn how to come up with creative subheads. Check out these few tips on how you can create subheads that entice, keep, as well as ultimately-sell!

  1. Describe your content beyond a reasonable doubt

Notwithstanding the type of content that you are writing, it is essential to clearly stipulate precisely what your content entails and who your work is intended for.  Use your subheadings to answer any questions your target audience may have effectively and concisely.

For instance, when you have a content title like ‘A comprehensive guide on the top ten best fish tanks for beginners,' it clearly states what is being offered as well as who it is made for! However, while the title is simple and interesting, it nonetheless leaves room for several questions such as: What is a fish tank? And why do you need a fish tank? Among many others.

 With subheadings though, you can effectively use them to explain further what fish tanks are and why you need to have one. By doing so, you not only answer the questions posed by your readers, but you also give them a better understanding of your content-something that is likely to lead to them taking action.

  1. Be concise and straightforward

Under normal circumstances, a great headline is enough to inspire a reader to read through your whole content. Nonetheless, the reality is that today's readers are entangled between text messages, social feeds, internet browsers, and email inboxes-hence the need for writers to compete for their attention!

Don't waste your readers valuable time with unnecessary, redundant phrases…keep both your subheads and headlines concise and plainly clear. Moreover, when you are uncertain, only go with easily comprehendible subheads to appeal to the distracted, busy readers.

  1. Keywords should be upfront

In the context of SEO, subheadings play a significant role in ‘appealing' to the search engine algorithms. While Inserting keywords in your title as well as your text can go a long way, it can only go so far! You can get a higher ranking by also including keywords into your subheads. Nevertheless, if your content is primarily for reading purposes, insert the keywords in the front. This way you can also cater to scanners (readers who don't read through the entire post/writing and only skim through content for predominantly interesting data or keywords).


To sum up, subheaders are an undeniably vital component in any writing that seeks to appeal to a target audience. As such, if you want to entice your target readers to read through every bit of your material, creative subheaders are a must have! Not only do they help appeal to your target readers, but subheadings also significantly enhance the effectiveness and clarity of your writing, so use them intelligently!

Good luck!

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