I am in love with content marketing because it helps to generate 3X more leads as compared to outbound marketing and the best part is, it costs 62% less.
There is no doubt that content marketing is one of the best ways to generate leads for your business. But wait! Do you need to always create…
Just like a sales funnel, a content conversion funnel is meant to drive conversions. It starts off by creating awareness on a certain topic and ends with a conversion.
Content marketing is one of the most effective ways to market your brand or products. In fact, 95% of B2B product buyers consider content trustworthy when they…
Does your content light the way, or put out fires? That’s the difference between customer success and customer satisfaction.
A number of businesses focus on strengthening their customer service. Not enough exercise the same focus on customer success. Yes, there is a difference. Customer service is a reactive approach in which you wait until a customer…
Startups face many challenges, and the most precarious is to remain cash positive. According to the Minority Business Development Agency (MBDA), the cost of starting a business is US$ 30 000 and while there are considerable variances in the figure with some startups beginning with a few dollars while other need upwards of millions, setting-up…
There is a strong link between online content marketing and the rise of the Internet, and as we move more and more of lives online, the need for good content is increasing.
Not only has this resulted in content marketing growing as an industry but it has also increased the profitability of the market.
And…
Ecommerce is dominating the way we shop today, in fact, more than 80% of people online have used the web to purchase a variety of goods and services. With around 3.7 billion of us currently using the internet, that’s a pretty huge market to tap into. In the US alone, there are almost 250,000 ecommerce…
Content is the king of the online market. After all, it has the potential to draw the target audience to your website, increase your revenue, and grow your business as a whole.
Agree or not, you tend to rely on content marketing in some way or the other to make your brand stand out in the…
Imagine having the most relevant content on your website for each visitor being considered and offered in real time. That is relevancy on a whole new level. It is the type of relevancy promised by BrightInfo, which has been getting more and more attention as of late.
Imagine an increase of 230% in your leads.
Regardless of…
Content marketing is gaining greater prominence in every marketer’s arsenal. In fact, according to a study by Content Marketing Institute, “50% of marketers feel that their content marketing budget will increase in 2019.” In the B2B domain, useful and practical content, if marketed well, can turn the tables in your favor when your prospect’s time…
Running an eCommerce blog can be difficult. On top of managing comments, SEO considerations, and the needs of a changing business in a highly volatile and adaptive industry, you need to put out regular high-quality eCommerce blog post ideas to keep readers interested. While the first few months may fly by easily enough once you…
Made a mistake- No problem at all! All you have to do is admit it, learn from it and never repeat it again! The following post emphasizes on how to make sure that your copy is written in the perfect manner. Take a closer look. Are you guilty as charged of these copywriting mistakes?
What is…
Ian Cleary is a leading digital and content marketing expert, credited with having helped many organizations make the best use of advanced marketing technologies and tools to achieve their goals in the quickest possible time. The founder of RazorSocial, a reputable provider of digital and social marketing services, Ian has unrivaled experience in providing high…
