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10 Common Blog Writing Mistakes

Content Strategy, RelevanceMarch 10, 2016763Views 0Likes 0Comments

What makes a top-notch content marketing campaign is a mix of phenomenal strategies, out-of-the-box ideas, and thoughtful execution. What shapes breakthroughs is creativity. We know that what brings results is consistency. What humanizes content is storytelling, but sometimes, it’s the “little” things that shake the cornerstone of great creations. Grammar is one of those little…

4 Questions That Can Contextualize Your Emails

Content Strategy, Growth MarketingMarch 7, 2016539Views 0Likes 0Comments

Giving your email address to a company carries the same fear as giving out your number at a bar. Even if you liked the person initially, there's always the risk he or she will call and call and never take a hint. Too many companies are sending emails like the creeps who keep calling even after…

Content Marketing Must Evolve to Marketing Content, or Else [Slideshare]

Content StrategyOctober 24, 2014770Views 0Likes 0Comments

It’s time to embrace marketing content before writers get demoralized, budgets dry up, and content marketing gets a bad name.

5 Reasons Why Content Promotion is an Essential Part of an SEO Strategy

Content StrategySeptember 10, 2014710Views 0Likes 0Comments

Companies must create valuable content in order to earn quality off-site signals that translate to industry authority and brand visibility from search engines. However, for organizations that don’t have large existing audiences, even superior content may not be discovered without a push. Content promotion is a must-have for brands looking to expose their content to…

The 4 P’s of Global Content Marketing

Content StrategySeptember 10, 2014897Views 0Likes 0Comments

Global marketing requires close collaboration between headquarters & local teams to achieve corporate goals. This updated version of the four P’s can help.

What Content Marketers Can Learn From a Newspaper Scandal

Content Strategy, SEOJune 5, 2014502Views 0Likes 0Comments

Many people may have forgotten about Jayson Blair, the young journalist whose fictitious news stories caused a public relations nightmare for his employer, The New York Times. When the Times finally uncovered Blair’s long trail of deceit in 2003, it reported: “Mr. Blair was just one of about 375 reporters at The Times; his tenure…

13 Content Distribution and Promotion Channels and Their Perceived Value

Content StrategyJanuary 8, 2014628Views 0Likes 0Comments

Content marketing was all the rage last year and will continue to be for the foreseeable future. Adoption rates have skyrocketed among brands around the world. Every minute of every day, 100,000 tweets are shared, 571 new websites are created and over 347 blog posts get published.

Narrowcasting And The Refinement Of Content Marketing

Content StrategyMarch 12, 2013487Views 0Likes 0Comments

Creating compelling and shareable content is one of the most effective ways for brands to win in the digital marketing space. It also happens to be one of the most challenging tactics to perform successfully and consistently. According to MarketingSherpa, content creation yields a high volume of effectiveness, but it also poses a high degree…

The Wrong Way to Share Content on Facebook

Content StrategySeptember 25, 2012656Views 0Likes 0Comments

Take a quick glance at your Facebook newsfeed. You’ll probably not only notice a variety of shared content, but also subtle differences in how that content is displayed. Text-only posts, photo-only posts, posts with links that you can see, and ones that you can’t. For marketers, the goal of any Facebook post is to create…

How to Write Content that Inspires

Content StrategyOctober 19, 2011663Views 0Likes 0Comments

At Angie’s List, creating good content means promoting action—promote consumer awareness, good hiring practices, smart spending, etc. But to produce the best original content that drives rankings and increases conversions, you can’t just promote action. You have to inspire it. Think about it. It’s simple. We write meta descriptions to inspire a click to our…

10 Common Blog Writing Mistakes

4 Questions That Can Contextualize Your Emails

Content Marketing Must Evolve to Marketing Content, or Else [Slideshare]

5 Reasons Why Content Promotion is an Essential Part of an SEO Strategy

The 4 P’s of Global Content Marketing

What Content Marketers Can Learn From a Newspaper Scandal

13 Content Distribution and Promotion Channels and Their Perceived Value

Narrowcasting And The Refinement Of Content Marketing

The Wrong Way to Share Content on Facebook

How to Write Content that Inspires

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