Social media is the cradle of unique and trending content. The challenge of finding content relevant to your cause is genuine thanks to the millions of accounts on each platform. Information keeps pouring in from all directions. Looking for particular content that you need can be a time-consuming affair if you are looking towards winnowing…
In today’s crowded content landscape, it has become increasingly important for marketers to uncover creative ways to grab – and keep – a prospect’s and a customer’s attention. More than ever before, customers don’t want to feel like they are being sold to. Instead, they want valuable pieces of content that will enrich or improve…
Whether you do content marketing for one company or you have a marketing agency that works on the behalf of several, one thing is clear: content creation is expensive. And with all the talented freelance writers in the world, the temptation might be to outsource content to a third-party company.
These companies are sometimes called…
If you’re big into email marketing, you probably already know about Dynamic Content. But for those who haven’t discovered it as yet, it’s an email marketing tool you can use to put different copy points in your email campaigns, specifically targeting different targets based on what you know about them. Examples? Sending gender specific emails…
When people think about Tinder, they tend to think about unsolicited dirty photos and bad chat-up lines. They don’t often think about marketing.
But marketers are notorious for finding ways to adapt to new media. Just look at Snapchat, which was once considered off-limits for marketers and is now awash with paid advertisements, branded accounts,…
Over the last decade, many corporations have made huge investments in mobile experience for their users. They have, however, paid less attention to content. In fact, they have not successfully implemented a content management strategy to give them a competitive advantage over their peers.
Companies that neglect content strategy and maintenance find it very difficult…
Okay, you’ve heard about it, you’ve read about it, but you may be confused as to what it actually is. You’re not alone. One survey recently taken estimated that close to 50% of marketing professionals didn’t have a clue about what native marketing actually is. And if truth be told, odds are that half of…
For truly effective Google AdWords Pay-Per-Click (PPC) campaigns, digital marketing agencies need to educate themselves about all the various optimization techniques, and, more importantly, remain current on all of Google’s Quality Score Metric changes.
But first, what is Google Quality Score? It’s simply the rating Google gives of the quality and relevance of your keywords and…
Developing effective, on-going, successful content strategy isn’t as difficult as it sounds -- if you do it in the right way! It’s going to take some focus on essential elements for content strategy, research, and a clear vision as to what you hope to accomplish – new customers, enhanced corporate reputation, and introduction of new…
What is email marketing? Think of it, as one of the most cost-effective and conversion-rich forms of digital marketing today. We live in an era of technology, where social media has come along and gotten marketers excited all over the world, but don’t let it fool you! Email marketing is persuasive and it gets your…
If you’re a blogger or marketing specialist, you’re sending dozens of outreach emails every single week. Sometimes you’ll invite influencers to take part in an interview, but mostly you’ll be pitching guest post ideas. If you don’t write these outreach letters well, the result is silence. You continue sending the same pitch to other webmasters,…
There’s lots of different ways you can promote and distribute content. That said, not every channel is ideal for every type of content asset you might develop. The fact of the matter is that most of the folks reading this are likely prioritizing top-funnel content (or at least plan to). The purpose, generally speaking, for…