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What is email marketing? Think of it, as one of the most cost-effective and conversion-rich forms of digital marketing today. We live in an era of technology, where social media has come along and gotten marketers excited all over the world, but don’t let it fool you! Email marketing is persuasive and it gets your companies great results. When a well-crafted email arrives in your inbox, your attention is grabbed by the piece of art and without any hesitation, you know if you want to act on it or not. It is like you are sucked in, and can’t resist taking the next step, that is clicking the “buy” button.

Email marketing is said to be one of the strongest marketing channel if it is backed up by an even better and effective email marketing strategy. Email marketing strategy is the foundation of your organization. It’s an effective way to keep customers informed. It isn’t something marketers do just because they can and it is easy. It is a very effective tactic that helps business owners and consumers stay well-connected.

Email marketing campaigns and defining your company’s strategy go hand in hand. Email marketing is an effective way to market your products, services and getting the word out about your organization. The phenomenon is to harness new technology and big data to target customer in groups or individually. Starting a business anywhere in the world is not that hard of a task. E.g. Business setup in Dubai is not difficult, if you know who to pursue your strategies and make them work effectively to take your company to a whole other level.

Email marketing helps as a way to deliver content to consumers, whenever it is convenient. It is a must to increase the ROI and to be relevant to the customers. It also builds loyalty thoughtfully and trusts in your brand. It is important for many reasons; as long as you use it properly it gives your business a boost with its resources. Email marketing also helps for building relationships with prospects, leads, current customers, and even past and new customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them.

Like I have already said, email marketing strategy is the foundation of any organization or company. An email marketing strategy is part of your complete marketing strategy and business plan. It helps you to market your products and services with the use of the email channel with the best chances for making a profit and reaching your desired goals. That is because an effective marketing strategy takes into consideration what your target customers are, their preferences and benefits they are looking for as well as your products, services and industry and which of the email marketing messages are the most effective.

Set your goals:

The very first thing you need to do is set your desired business goals and ambitions with regards to email marketing, then take these 3 steps into consideration:

  • How you are going to achieve those goals, think it through.
  • How you are going to achieve them in more detail; that will be the part of the strategy.
  • How you are going to deliver on your tactics; that will be the fulfillment of your email marketing strategy.

By doing these things listed above, your email marketing program will surely have a strong bond between your strategy and the actions that are required to fulfill your goals, which is indeed one of the most important parts.


Some people might think why email marketing is the most powerful strategy. Well, with email marketing as a channel, you are holding all the cards of potential success.

  • Email marketing has a big reach and it puts your message in front of a lot of people.
  • The marketer has great flexibility in how they can handle their email program.
  • It is quite easy to start, you can even start small.
  • Email marketing scales, the effort to send one or 100.000 messages are nearly one and the same.
  • Email allows you to target and segment your messages on individual level.

So, for each marketer putting the development of an effective email marketing strategy on the top of your agenda and to do list seems like a no-brainer.

Attract customers:

Email marketing is a powerful strategy because it helps to attract subscribers as well as customers. Email marketing can help you target customers and take your sales to a whole other level. Companies use email marketing campaign based on their past purchases, to identify and reach new customers

  • Think like a customer: if you think like one, you can attract more customers.
  • Targeting by location: by targeting a certain location, you can interact with more subscribers all at once.
  • Targeting by interests: you need to be able to accept the fact that not everyone will be interested in your products and services.
  • Target inactive subscribers: Use your relationships created with your existing customers to analyze where the problem lies and what the future may hold for your company and use this knowledge to attract new customers as well.

Targeted emails allow you to usher prospective customers through your sales cycle. Assuming you have segmented your lists correctly, making sure your customers understand why they need your products and buy them immediately.

In a time when email is considered “old” compared to social media, I believe that building a successful email marketing strategy and making it the most powerful strategy has never been more important for a business than it is now. It makes sense to use targeted email marketing, given the companies are bombarded with so much content. You need to think of the ways in which you can make it a no-brainer for the customers to hit the “purchase” button.

Targeted email marketing helps you put the right content in front of the right customers, removing resistance as much as possible. It results in more sales and more eager customers for your company. Emails been around virtually since the beginning of the web, don’t fall into the trap of thinking that emails don’t work anymore. Everyone says that email marketing does work. It’s still one of the best and most solid ways of driving traffic and conversions to your company or organization. Many marketers sing the praises of email marketing.

So, embrace email marketing and make it work for even your small online store. Your increased conversions, sales and revenues will be a testament to the effectiveness of this powerful type of digital marketing. Although times have changed but because of social media, one could agree that Email has become, our place of solitude amongst the chaos.


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