In 2011, Google made it clear that content made up a large part of their ranking algorithm. In 2012, Google penalized anyone who didn't follow suit. Plus, in 2014, there were over 500 algorithm changes. This is why it is extremely important to write SEO-friendly content. What is SEO-friendly content, you ask? It is penning…
If you are just starting out with content marketing, chances are that you will make every mistake in the book – and you will probably write a few pages of that book yourself. But not to worry – making mistakes is normal and expected because that is how we learn.
Making the same mistakes over and…
What makes a top-notch content marketing campaign is a mix of phenomenal strategies, out-of-the-box ideas, and thoughtful execution. What shapes breakthroughs is creativity. We know that what brings results is consistency. What humanizes content is storytelling, but sometimes, it’s the “little” things that shake the cornerstone of great creations. Grammar is one of those little…
Giving your email address to a company carries the same fear as giving out your number at a bar. Even if you liked the person initially, there's always the risk he or she will call and call and never take a hint.
Too many companies are sending emails like the creeps who keep calling even after…
It’s time to embrace marketing content before writers get demoralized, budgets dry up, and content marketing gets a bad name.
Companies must create valuable content in order to earn quality off-site signals that translate to industry authority and brand visibility from search engines. However, for organizations that don’t have large existing audiences, even superior content may not be discovered without a push. Content promotion is a must-have for brands looking to expose their content to…
Global marketing requires close collaboration between headquarters & local teams to achieve corporate goals. This updated version of the four P’s can help.
Many people may have forgotten about Jayson Blair, the young journalist whose fictitious news stories caused a public relations nightmare for his employer, The New York Times. When the Times finally uncovered Blair’s long trail of deceit in 2003, it reported: “Mr. Blair was just one of about 375 reporters at The Times; his tenure…
Content marketing was all the rage last year and will continue to be for the foreseeable future. Adoption rates have skyrocketed among brands around the world. Every minute of every day, 100,000 tweets are shared, 571 new websites are created and over 347 blog posts get published.
Creating compelling and shareable content is one of the most effective ways for brands to win in the digital marketing space. It also happens to be one of the most challenging tactics to perform successfully and consistently. According to MarketingSherpa, content creation yields a high volume of effectiveness, but it also poses a high degree…
Take a quick glance at your Facebook newsfeed. You’ll probably not only notice a variety of shared content, but also subtle differences in how that content is displayed. Text-only posts, photo-only posts, posts with links that you can see, and ones that you can’t. For marketers, the goal of any Facebook post is to create…
At Angie’s List, creating good content means promoting action—promote consumer awareness, good hiring practices, smart spending, etc. But to produce the best original content that drives rankings and increases conversions, you can’t just promote action. You have to inspire it.
Think about it. It’s simple. We write meta descriptions to inspire a click to our…