You know you need to market your company. And, unfortunately, we all know the days of submitting an ad to the Yellow Pages and calling it good are long gone. Now, it seems, if you're not constantly creating quality content online and distributing it via social media, your business will struggle to succeed. However, you…
You offer excellent products and services. You’re respected in your industry. You routinely receive bouquets and cupcake plates to thank you for your great work. (And if you don’t receive cupcake plates, well, you certainly should .) As far as you can tell, business is going great.
Yet there’s a problem. You don’t…
We understand how daunting it can be to find the best influencers for your brand. That’s why we have created this list of top 100 digital marketing influencers to follow. You can check out our top marketing publications list for other influential people in marketing. However, this is a pretty detailed list of the best…
Great content is the foundation of effective digital PR. Without great content, online publications won’t have any reason to use you as a source or link back to your site.
And it’s not just any content that you need for digital PR. Content that compiles data from original research and presents it in an easily…
When it comes to marketing online, content is everything. But we all know it's hard to consistently post relevant content. However, it's necessary as s trong content will set your company apart from competitors and increase your digital PR outreach.
Most publications are interested in citing educational, helpful information that adds to a conversation.…
Your brand’s reputation and credibility is an important part of how you are received by key audiences. A brand that is credible will have better relationships with consumers and a strong loyal customer base .
Credibility can also help you overcome a crisis faster and gain important word-of-mouth recommendations. Overall, brands that are considered…
You can’t go out and spend your marketing budget on ordering a box of credibility or a carton of trust. It would be great and incredibly easy if you could, but unfortunately both of those things have to be earned.
Equally, you can’t just tell people that you’re a great, trustworthy company, with an excellent…
Even if your business is small, chances are you have some big competition. And in the digital age , you and your competitors are both vying for visibility, traffic, credibility, and authority online. When you want your business to stand out from your competitors, creating rankable content for SEO that positions you…
Lockdown, stay at home, work from home – for nearly 2 years, people have been encouraged to stay in more and go out less. This has had a huge impact on people's lifestyles, and subsequently, on the customer journey. More people are accustomed to the convenience of digital shopping, and they’re less interested in in-person…
Content marketing in logistics is about providing your audience with relevant, practical, and valuable updates on what's going on in supply chain management.
Of course, you'll also want to stand out. In differentiating yourself from the competition, it's essential to provide context for your readers. You accomplish this by including links back to other industry-related…
Sponsored content and native content campaigns have many similarities, which can make it easy to lump the two together. However, there are some key differences between the two strategies that content creators must take into account. To get both types of content to align, you need to recognize how they are different and how that…
Sponsored content is a well-established way to get the word about your brand out into the world at large. Not all sponsored content, however, is created equal. Just as the best sponsored content can lift your brand, a poorly-executed one can cut it down.
Luckily, there are plenty of examples of great sponsored content you can…
