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Ceralytics, Content Intelligence, and Data Trends and Tips: A Conversation with Brandon Andersen

MiscellaneousFebruary 22, 2018277Views 0Likes 0Comments

Introduction: For over a decade, Brandon Andersen has been at the forefront of the content intelligence and data trends movement. As the CEO, Founder, and Chief Strategist of Ceralytics, a content intelligence platform, Brandon has dedicated his career to helping businesses better connect with their audiences. At Ceralytics, Brandon helps clients identify and evaluate the needs…

Adsense Auto Ads Use Machine Learning to Bring Time Saving Solutions to Publishers

MiscellaneousFebruary 22, 2018230Views 0Likes 0Comments

Improving Optimization For publishers looking to up their optimization, Google’s Adsense auto ads will give them something to get excited over. Google’s Adsense Auto Ads were launched in a limited beta last September and are now available for everyone. Adsense Auto Ads will use machine learning to make monetization and placement decisions on behalf…

SiteTuners, Neuromarketing, and Conversion Trends: An interview with Tim Ash

MiscellaneousFebruary 14, 2018301Views 0Likes 0Comments

Renowned keynote speaker Tim Ash is a conversion rate optimization (CRO) and digital marketing pioneer. His expertise lies in his ability to deliver expert insights to conference attendees all over the globe and to help major US and international brands develop successful web optimization initiatives. Tim Ash is the CEO of SiteTuners, a strategic conversion rate…

Walmart’s Store No. 8 Acquires VR Startup Spatialand

MiscellaneousFebruary 7, 2018271Views 0Likes 0Comments

Store No. 8 Expands their Talent Pool Walmart-owned innovation hub, Store No. 8 announced in a recent blog post that they have acquired Spatialand, a virtual reality startup and content studio. This acquisition will not only give Store. 8 the opportunity to develop advanced VR commerce experiences for the Walmart brand, it will…

8 Crucial Elements to Creating Successful Apps

MiscellaneousJanuary 25, 2018255Views 0Likes 0Comments

Did you know that over six million apps are available for download in the leading app stores? The competition is fierce, but the potential success can be extremely lucrative if elements to successful apps are included. There were 197 billion apps downloaded in 2017 and this number is estimated to reach over 350 million…

The Importance of Strong Visuals in Ecommerce

MiscellaneousJanuary 25, 2018421Views 0Likes 0Comments

A common saying in writing is applicable to ecommerce: “Show, don’t tell.” Successful online stores use more than creative copy to communicate with customers. Imagine clicking a link and landing on a website without images. You’d think it had loaded incorrectly, right? This demonstrates the importance of strong visuals in ecommerce. Here are a few areas…

5 Pitfalls to Avoid When Creating an e-Commerce Website

MiscellaneousJanuary 24, 2018242Views 0Likes 0Comments

Learning from your mistakes is a great way to improve, it’s true, but learning from someone else’s mis-steps is definitely a less costly, painful way to grow. There are a lot of potential e-commerce website pitfalls when starting a site. The mistakes outlined below are incredibly common, and knowing how to recognize them is key…

SMBs: Hand Off Social Media To The Pros

MiscellaneousJanuary 10, 2018279Views 0Likes 0Comments

For SMBs, social media is a leading point of customer contact, but most aren’t well equipped to carry out a comprehensive social campaign with videos and advertising. In these cases, the optimal solution is to outsource social media to someone else, rather than trying to keep it in-house. The Demands of Social Media “Digital marketing has become more…

Reasons Why Shopify is the Savior of Print Commerce

MiscellaneousJanuary 5, 2018255Views 0Likes 0Comments

Print industry is undergoing transition. Gradually but significantly the industry is shifting towards digital platform and for good reasons. It is driven by the necessity of the enablement of e-commerce into the conventional print industry which is ravaged by digital technologies. Certain factors responsible for this are a semi positive outlook for the printing industry…

The Future of Vertical Storytelling: An Interview with Curt Doty

MiscellaneousJanuary 5, 2018237Views 0Likes 0Comments

Introduction: Curt Doty, CEO of Vertuoso, is an award-winning Strategist, Storyteller and Creative, who brings leadership experience across the entertainment, marketing and branding worlds. His pioneering spirit has led him into innovative UI and creative technology experiences focused on multi-platform storytelling and interactive content. His expertise lies in marketing and branding with a focus…

‘Pillow Toss’ and Pandas: Ikea Dives Into Virtual Reality

MiscellaneousDecember 21, 2017290Views 0Likes 0Comments

A New Way to Showcase Products On December 13th, unassuming shoppers visiting a new Ikea store in Dallas, Texas were treated to a one of a kind immersive installation. Designed specifically for the new Dallas suburb shop, the Swedish furniture giant teamed up with recently merged tech agency Wavemaker to create a unique virtual reality…

13 Strategies to Market Your Small Business on a Budget

MiscellaneousDecember 13, 2017293Views 0Likes 0Comments

Marketing your small business is important, but doing it on a tight budget can be challenging. The good news is that you don’t need thousands of dollars to develop a powerful small business marketing strategy. With a little creativity and some marketing know-how, you can turn your tight marketing budget into sales. Here are 13 Small Business…