For many business leaders “failure” is not a part of their vocabulary. However, there’s a difference between having a positive mindset and refusing to acknowledge a problem when it arises. Indeed, the reality is that many business initiatives - like marketing campaigns - don’t produce meaningful results.  In order to prevent that from happening to…

Before you can build out a website and start growing it, you’ll need to choose a domain name for your website. This domain will come to identify your website, and play a role in all your future marketing and advertising strategies, so choosing a “good” domain name is important.  In this guide, we’ll explore the…

Understanding your target audience makes it easy for a business to find potential customers who are likely to be interested in the products and services you offer. A customer portrait is defined as a definition of the behavior, needs and other characteristics that characterize most customers. The presence of such information makes it easier for…

Though the concept of the Internet of Things (IoT) isn’t precisely new, it’s only until recently that people started paying attention. That’s mainly because we are just now seeing more and more devices that can connect themselves to the internet and to each other to provide new and expanded experiences. From smartphones and headphones to thermostats…

Whether consumers realize it or not, their emotions play a huge role in their decision-making process. Indeed, despite the huge amount of information available online, people tend to buy products and services that they connect to on a base level. In other words, the subconscious influences buying behavior. This isn’t exactly a revelation, but it…

In the digital marketing world, content moderation is an essential aspect of satisfactory customer communication. Brands with the most engaging online presence allow user-generated content, so many businesses have taken to publishing content created by their followers. Content moderation involves monitoring and regulating posts according to a pre-arranged set of guidelines. Moderation is necessary for social…

Healthcare is a topic that’s generating incredible interest among today’s generation. It generates a lot of traffic and engagement of a higher level than other topics. A large percentage of people rely on online mediums as their reliable and prime information as their information resource for health and wellness related information. With the demand for healthcare-specific…

Are you a financial services enterprise struggling to get your content marketing strategy right? These well-researched and tested content marketing tips can help in providing more power to your content marketing efforts. It is vital that your inbound marketing strategy is spot on to generate brand awareness and boost conversion rates. Some of the commonly used…

Organic traffic is what every business desires to have, but just creating a website and expecting visitors to make a beeline to use your products and/or services is not going to happen. You must have some truly good content on your website, and to make that good content work for you, it is important to…

SEO experts employ various techniques to increase their brand’s search visibility. They create and optimize blogs, infographics, images and so much more. But, one category of content remains underutilized, and that is video content. There is no denying that “content is King”; but another undeniable fact is that “video is the king amongst all marketing content”.…

Being a freelance web designer comes with its difficulties. It’s challenging to market your product in a large market, but it isn’t impossible. With the right tools, you can sell all of your services without sales representatives, although they are helpful if you can afford them. This blog post will detail how top web designers…

There are various strategies involved in digital marketing. Social media marketing, content marketing, influencer marketing, affiliate marketing - you name it. But why is everyone running behind performance marketing suddenly? How is this marketing technique different from others? Let’s find out. Understanding performance marketing Most companies invest millions in brand promotions. They have the money to…