The automobile industry in the US turned out a fairly decent performance in 2019 but industry experts are wary of the tough challenges that lie ahead. Marketers are not sure if this trend can be sustained in 2020 and beyond. Like many industries, automotive too has been going through dramatic transformations in recent years. Digital…

Decades have passed and now, the market has become more competitive and challenging as compared to what it was back then. Digitalization has made it possible for marketers from different horizons of today’s market to be connected with their consumers in an entirely new way, something which people never imagined. And it wouldn’t be too…

Content is still king when it comes to creating a killer marketing campaign. On average, content marketing costs 62% less than traditional marketing, while generating three times as many leads. That’s why your content needs a well-thought out plan in order to maximize its already high potential. How does the planning work? Below, we’ll explain how…

There was a time in the not-so-distant past when prestigious business schools were persnickety gatekeepers, hand-selecting the choicest candidates to enter their hallowed halls. Over the last decade or two, there's been a relatively monumental shift away from that. In many cases, students are now the selectors; they're deciding which b-schools fit them the best.…

Marketing is no easy job. You have to generate results for your company; which means you will spend time analyzing data, crafting content, designing creatives, studying the competition, and anything else which will translate to increased sales. As a new marketing manager, you especially have to prove your worth. How do you ensure that you…

The use of social media is growing every single day. As many as 2.65 million people use social media worldwide, and it is believed that number will reach 3.1 billion by 2021. In a day, a cell phone user interacts with their device 2,617 times a day, according to research conducted by Dscout. In some…

When you’re trying to ensure your brand stands out in the fashion market, it can often feel like many tried and tested strategies are running dry. With traditional retail slowing and a lot of fashion brands moving to ecommerce and social platforms to grow business, it’s time to change with the evolving market and utilise…

.The eCommerce world is only going to make life more convenient with options growing on what can be purchased. The goal of most businesses is to make as much in terms of profits as possible. The goal of eCommerce businesses is to earn profits but also to retain customers as repeat business is important. A…

In a perfect world, customers would just flock to you effortlessly, with no need to be proactively reaching out to get their attention. Yes, in a perfect world… and an inbound-marketing world too! Inbound marketing and SEO content marketing are all about attracting customers by using the right type of content. Instead of going out there to…

We're living in an era when videos are being touted as the best way to market your business or products. However, photography is still a cornerstone of modern marketing, and focusing on photography can help your business stand out from the crowd. Here are some of the reasons why you need to focus on photography…

Health and wellness are generally considered thoroughly offline activities. Outside of virtual reality and exercise-dedicated games, exercise generally must be done away from the computer. However, anyone in the health or wellness business needs to ensure their online resources are strong as building a sufficient customer or client base is becoming all but impossible without…