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5 Tips for Finding Keywords That Can Do Amazing Things To Your Marketing Efforts

Date published: January 26, 2020
Last updated: January 26, 2020

Organic traffic is what every business desires to have, but just creating a website and expecting visitors to make a beeline to use your products and/or services is not going to happen. You must have some truly good content on your website, and to make that good content work for you, it is important to use the keywords most relevant for your business.

[bctt tweet="The potent combination of quality content and the right keywords can help your business website grab high rankings in the search engines." username="relevance"]

This, in turn, will set the stage to attract the right visitors to your website and for them to become the new customers for your business.

Finding the most apt keywords for your business is not easy. However, you can do it right by following these tips for finding the right keywords that can accelerate your SEO campaign.

1. Find Niche Keywords Using Keyword Research Tools

You will have to choose a niche before you start looking for keywords. Unless you know this, finding the best keywords for your business can become extremely challenging. By using an effective keyword research tool, you will be able to identify a broad range of potential keywords that can drive traffic to your website and boost sales prospects. Your efforts must also include a set of keyword variations including some less obvious terms. If you are offering heat cable and water pipe freeze protection solutions such as, keywords such as heat tracing and freeze protection are most likely to help you drive the relevant audience to your website.

2. Look At Competitors Activities

Your competitors can help you narrow down your search for the best keywords for your niche. They are in the same business and trying to occupy the same space as you are by trying to reach out to a similar set of audience. Their website can be a source of rich information for finding the most trending keywords for your business. Go through their website content, articles, and blogs

Your competitors are in the same business as you and they are trying to reach the same prospective customers, so try using their websites as sources for keywords. Look through their content and blogs and study the page titles and Meta descriptions for keywords. You are sure to find something of great value here.

3. Think As a Customer Would

To know the keywords most likely to resonate with your audience, you must first identify your target audience.

  • Get into their minds and try and think like they would while looking for the kind of products/services you are offering.
  • Put yourself into the shoes of your customers while creating a potential initial list of keywords.
  • Try and find out the words you would use while looking for these products and services on Google.

This can help you create a set of keywords that are most relevant for your business. You can also ask for opinion from your existing customers, friends, and family members for the phrases they would most likely use when searching for your products and services.

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4. Understanding Long Tail Keywords

Long-tail keywords are highly-focused search queries with the potential to convert exceptionally well in most cases. These are longer and more specific phrases that visitors are more likely to use while reaching closer to a sale point or when they are using a voice search. If you know how to use long-tail keywords right, they can be hugely valuable for your business.

5. Using Google Trends

Many businesses are now using Google Trends to get a list of keywords and phrases that are based on Google’s own data on search topics. There is a highly valuable comparison feature that allows a side-by-side comparison of various keywords. Google Trends tool also gives a peek into the trending keywords and allows you to understand the changing interest levels in specific keywords over a period of time.

Unsure of how long your keyword list should be? Your list of keywords will depend on the size and type of your business but it doesn’t need to be huge in any case. Focus more on categorizing your keywords so that the interest of the visitors and their intent can be suitably captured. You can, of course, refine and analyze your list from time to time.

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