Author

Vijayaraj Mukundan

Vijayaraj Mukundan is a freelance content writer with over 8 years of experience in content marketing specific articles and blogs. He has been contributing high quality and unique blogs and articles on the subject to leading websites and publications.

SEO

Ultimate Guide to Using AI for SEO in 2020

Vijayaraj Mukundan Jul 3, 2020

Covid-19 has changed life on and off-line. Now, more than ever, businesses are trying to keep up with new and unique demands that this pandemic has created. One of the main ways you can increase your traffic and ride this wave is via SEO.…

Digital Strategy

10 Key Elements of Your Small Business’s Visual Brand Identity

Vijayaraj Mukundan Jun 23, 2020

Your business might be small, but that doesn't mean your visual brand identity is any less important. Actually, your need for a visual identity that interacts with your audience is even more significant because of your size, as it's how…

Content Marketing

Timeless Content Marketing Strategies You Should Start With

Vijayaraj Mukundan Jun 16, 2020

If you’re not familiar with marketing, you’ll first need to understand that content marketing isn’t new. In fact, it is said that Benjamin Franklin used content marketing in Poor Richard’s Almanack that sold 10,000 copies a year. This…

Miscellaneous

Building Your Brand with Signage – Why Business Signs are so Important

Vijayaraj Mukundan Jun 15, 2020

There are many ways to market your business. One of the strategies that many business owners find effective is exterior and interior signage. Effective signage is important because it allows you to draw attention to your company and…

SEO

Is SEO Possible in Niche Markets?

Vijayaraj Mukundan Jun 10, 2020

The principles behind SEO make sense for businesses looking to capture interest in a particular field, industry or product type: A consumer enters the phrase “brown spots in lawn” into Google’s search bar, and lawn services providers pop up…

Miscellaneous

Digital Marketing VS Print Advertising

Vijayaraj Mukundan Jun 4, 2020

In today's ever-changing world, marketers and companies alike have a plethora of advertising platforms at their disposal. From social media to a captivating video brochure, to magazines and billboards, we are spoilt for choice when it comes…

Miscellaneous

Ways To Grow Your Business In The New Normal Of 2020

Vijayaraj Mukundan May 28, 2020

COVID-19 has disrupted many things in the lives of Americans, and small to midsize businesses have to keep personal safety at the forefront at all times. But as several state governors lift restrictions, businesses can reopen but need to be…

SEO

How To Create SEO Content That Can Help You Achieve Your Website Goals

Vijayaraj Mukundan May 27, 2020

The term SEO content is appearing more frequently in digital marketing discussions and marketing brainstorm sessions. So what exactly is SEO content? SEO is not a simple and straightforward thing and hence SEO content is also not an easy…

Email Marketing

3 Restaurant Email Marketing Strategies to Win Customers

Vijayaraj Mukundan May 15, 2020

The restaurant business can be very tricky. You need to be on your toes constantly and keep introducing innovative marketing tricks to keep the footfalls growing and to make more and more people aware that you are the best. Many restaurant…

SEO

SEO Tips for the Small Business Owner

Vijayaraj Mukundan May 11, 2020

You’ve successfully managed to launch your small business website! Now all you have to do is sit back, wait for potential customers to find you, and start seeing an increase in revenue, right? Well, not quite. Just having a website isn’t…

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