“SEO... [digital marketing] ...is an investment just like a tree that needs effort, patience, and time to grow before you can see the result.” - Dr. Chris Dayagdag Are you an entrepreneur, a freelancer, the owner of an SME (Small Medium Enterprise)? Or, are you perhaps a senior or C-Suite (executive level) manager? If so, do…

Do you want to enhance your marketing strategy? A great way to do it is by utilizing domain names. As you might already know, a domain name functions as a site address. But it does more than that - a good domain name might gain your brand more trust and more traffic. So, how can you achieve…

Your business relies on selling products. If you have any intention of expanding your bottom line, you’ll need to take it online. The process of adding an ecommerce solution to your business doesn’t have to break your bank. In fact, there are plenty of open source tools you can use to make the process of…

Email is a high revenue driver for businesses worldwide: for every $1 spent, you can expect an average ROI of $42, according to the Data & Marketing Association. However, not all email marketers reach this goal. What role does email list cleaning play in this context? Let’s take a look at how it influences your…

Is your website accessible to everyone or do any of your potential customers feel left behind? Making your website accessible and usable is more than just following standards. It’s about making sure anyone can buy from your website, regardless of their personal difficulties. What is ADA Compliance? ADA refers to Americans with Disabilities Act (ADA) regulations that…

Whether you are a professional writer who earns an income doing what you love or someone who simply likes to write essays, short stories and fictional novels on the side, improving how you write can make a world of difference to your readers. When composing technical articles and blog posts, it can sometimes be difficult…

For many business leaders “failure” is not a part of their vocabulary. However, there’s a difference between having a positive mindset and refusing to acknowledge a problem when it arises. Indeed, the reality is that many business initiatives - like marketing campaigns - don’t produce meaningful results.  In order to prevent that from happening to…

Before you can build out a website and start growing it, you’ll need to choose a domain name for your website. This domain will come to identify your website, and play a role in all your future marketing and advertising strategies, so choosing a “good” domain name is important.  In this guide, we’ll explore the…

Understanding your target audience makes it easy for a business to find potential customers who are likely to be interested in the products and services you offer. A customer portrait is defined as a definition of the behavior, needs and other characteristics that characterize most customers. The presence of such information makes it easier for…

Though the concept of the Internet of Things (IoT) isn’t precisely new, it’s only until recently that people started paying attention. That’s mainly because we are just now seeing more and more devices that can connect themselves to the internet and to each other to provide new and expanded experiences. From smartphones and headphones to thermostats…

Whether consumers realize it or not, their emotions play a huge role in their decision-making process. Indeed, despite the huge amount of information available online, people tend to buy products and services that they connect to on a base level. In other words, the subconscious influences buying behavior. This isn’t exactly a revelation, but it…

In the digital marketing world, content moderation is an essential aspect of satisfactory customer communication. Brands with the most engaging online presence allow user-generated content, so many businesses have taken to publishing content created by their followers. Content moderation involves monitoring and regulating posts according to a pre-arranged set of guidelines. Moderation is necessary for social…