Earned media is the one media strategy you need to incorporate into your digital marketing strategy this year. But what is it, exactly?
Earned media is publicity received based on the newsworthiness of the content or the expertise of the person being interviewed. In essence, it’s media that is not purchased or paid media; it's free…
In the age of the Digital Era, it’s a little ironic, though not surprising, that customers crave personal brand relationships. While almost every touchpoint along the path to purchase can be automated now, it’s more imperative than ever before to cultivate client connections that are anything but cold and impersonal. We might be letting robots…
Every respectable brand or business that promotes its products and services online takes advantage of today’s popular social media channels. Facebook, Instagram, Twitter, Snapchat, LinkedIn, Pinterest – they are all extremely popular, and people use them daily without even questioning their behavior, which can sometimes show signs of addiction.
As marketers and businessmen, we can’t neglect…
Okay, so it has been over a year now since Instagram first introduced Instagram Stories. Although many of us are avid users of the feature, a lot of businesses are failing to utilize this tool. But no fear, we have built this simple guide so businesses can fully understand the do’s and don’ts of Instagram…
If you’re a blogger or marketing specialist, you’re sending dozens of outreach emails every single week. Sometimes you’ll invite influencers to take part in an interview, but mostly you’ll be pitching guest post ideas. If you don’t write these outreach letters well, the result is silence. You continue sending the same pitch to other webmasters,…
Potentially one of your most reliable sources for brand advocates, blogger relations must be transparent and regularly nurtured.
Earned media humanizes branded content, is most likely to be trusted by consumers & offers great SEO value—which is why every campaign needs it.
Last decade the disciplines of SEO and content marketing had very little in common and few would have said they did—but that’s no longer the case.
Carro Ford’s latest book represents a valuable tune-up and health check for experienced marketers. And for newer marketers, it’s a must-read.
Influencer marketing. Targeted outreach. Blogger relations. No matter what you call it, the driving force behind it is the same: relationships.
For a lot of people, email outreach feels like an invasive shout that disrupts the sanctity of another person’s inbox, but it doesn’t have to be.
Pre-outreach may not be right for all campaigns, but under the right circumstances it can elevate your content promotion strategy to a whole new level.
