PR Archives

How To Drive Results Through A Thought Leadership Strategy

Content Strategy, Growth Marketing, PR, SEOAugust 19, 20222KViews 0Likes 0Comments

In a world where traditional marketing can feel gimmicky and forced, authenticity is key. By now you’ve likely heard of thought leadership, you may have even been tasked with creating a strategy, but what is it? Thought leadership is about educating your audience, focusing on their needs, and establishing yourself as a reliable source of…

The Top Small Business Publications to Check Out

PRJuly 13, 20223KViews 0Likes 0Comments

Small businesses begin in various ways, one of which is by doing ample research to gain an in-depth understanding of everything involved. And of course, many of us want to become our bosses. So, it can be a desirable investment for professional individuals with flexible hours and a tremendous growth opportunity. However, starting your own business…

Effective PR requires a digital strategy that helps you differentiate yourself from competitors. Here's a cheat sheet to help you get started!

10 Essential Elements To Implementing An Effective PR Digital Strategy

Content Strategy, PRJuly 7, 20223KViews 0Likes 0Comments

Naturally, we all want our products and services to enjoy an excellent reputation and increased visibility. However, many of us have been in the PR digital strategy game long enough to know that the best values don’t always rise to the top or appear on “Page One” of niche-specific online searches. Additionally, there is so much…

The Top Finance Publications and Blogs to Read

PRJuly 5, 20226KViews 0Likes 0Comments

Access to funding coupled with ongoing wise money management is arguably the most critical aspect of business ownership. After all, without continuous access to capital, the wheels can’t turn effectively in your business. This is especially true in today’s financial technology innovation and digitization of assets. For instance, as customers ask if they can pay for…

What To Look For In A Small Business PR Agency

PRJune 29, 20222KViews 0Likes 0Comments

In the wake of the past few years, it's a safe bet that your small- to medium-size business (SMB) is struggling on one or more fronts. The statistics for SMBs that shuttered their operations permanently in the first few years of this decade are sobering, to say the least. The Covid-19 pandemic is estimated to…

Creating A Digital PR Strategy That Actually Works

PRJune 19, 20221KViews 0Likes 0Comments

It’s common for companies to recognize the importance of having a strong digital PR strategy. Yet, it’s also common for organizations to find themselves with big investments that yield very few results. It can also be confusing, frustrating, and hard to know who you trust. Having an effective strategy is important, though. In a digital world,…

3 Ways to Gather Source Content Data for Your Digital PR

Growth Marketing, PRApril 12, 20221KViews 0Likes 0Comments

Great content is the foundation of effective digital PR. Without great content, online publications won’t have any reason to use you as a source or link back to your site. And it’s not just any content that you need for digital PR. Content that compiles data from original research and presents it in an easily…

7 Types of Source Content for Digital PR Outreach

Growth Marketing, PRApril 7, 20221KViews 0Likes 0Comments

When it comes to marketing online, content is everything. But we all know it's hard to consistently post relevant content. However, it's necessary as s trong content will set your company apart from competitors and increase your digital PR outreach. Most publications are interested in citing educational, helpful information that adds to a conversation.…

Why You Need Linkable Content To Get Earned Media

Growth Marketing, PRApril 5, 20221KViews 0Likes 0Comments

You can’t go out and spend your marketing budget on ordering a box of credibility or a carton of trust. It would be great and incredibly easy if you could, but unfortunately both of those things have to be earned. Equally, you can’t just tell people that you’re a great, trustworthy company, with an excellent…

How to Stand Out in Virtual Presentations in a Hybrid Office

PRJuly 22, 20212KViews 0Likes 0Comments

Being on video can be scary. I won't sugarcoat it. We've all seen the data. People fear public speaking more than death. Combine public speaking with all the new considerations and pressures of presenting in virtual environments — from adjusting microphones, lighting, and camera framing to selecting the perfect virtual background — and it’s not surprising…

How to Choose a Perfect Influencer Marketing Platform

PR, RelevanceNovember 22, 20181KViews 0Likes 0Comments

While an influencer is a trusted figure within a niche or community with a loyal fan base or following who has the authority to influence his/her follower's decisions and opinions. Influencer marketing, on the other hand, is a marketing strategy in which influencers promote a company's product or services through various media outlets in which…

Exclusive – A Conversation with Liz Mckenzie

Miscellaneous, PRNovember 15, 20181000Views 0Likes 0Comments

Liz Mckenzie, the head of PR and Communications at Canva, Sydney is an expert storyteller with a knack for turning out boring jargons and speeches associated with the corporate world into something interesting and exciting. That’s why her speeches always have an eager and enthusiastic audience. Liz is forever looking at ways to make her…

How To Drive Results Through A Thought Leadership Strategy

The Top Small Business Publications to Check Out

10 Essential Elements To Implementing An Effective PR Digital Strategy

The Top Finance Publications and Blogs to Read

What To Look For In A Small Business PR Agency

Creating A Digital PR Strategy That Actually Works

3 Ways to Gather Source Content Data for Your Digital PR

7 Types of Source Content for Digital PR Outreach

Why You Need Linkable Content To Get Earned Media

How to Stand Out in Virtual Presentations in a Hybrid Office

How to Choose a Perfect Influencer Marketing Platform

Exclusive – A Conversation with Liz Mckenzie

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