PR - Relevance

Why Every Company Needs Media Monitoring

PRJune 13, 2018750Views 0Likes 0Comments

Odds are that your company already has a team of people focusing on delivering effective, up to date marketing campaigns, to your client base and potential future clients. However, just how much do you actually know about the effects that your marketing has on these groups? When it comes down to it, what kinds of…

Skyrocket Your Audience with Earned Media

PRMay 24, 2018804Views 0Likes 0Comments

Earned media is the one media strategy you need to incorporate into your digital marketing strategy this year. But what is it, exactly? Earned media is publicity received based on the newsworthiness of the content or the expertise of the person being interviewed. In essence, it’s media that is not purchased or paid media; it's free…

5 Trends That Change Customer Interaction

PRFebruary 1, 2018557Views 0Likes 0Comments

In the age of the Digital Era, it’s a little ironic, though not surprising, that customers crave personal brand relationships. While almost every touchpoint along the path to purchase can be automated now, it’s more imperative than ever before to cultivate client connections that are anything but cold and impersonal. We might be letting robots…

7 Tips to Increase Brand Awareness Using Social Media

Growth Marketing, PRDecember 28, 20171KViews 0Likes 0Comments

Every respectable brand or business that promotes its products and services online takes advantage of today’s popular social media channels. Facebook, Instagram, Twitter, Snapchat, LinkedIn, Pinterest – they are all extremely popular, and people use them daily without even questioning their behavior, which can sometimes show signs of addiction. As marketers and businessmen, we can’t neglect…

The How and Why Guide To Using Instagram Stories

Content Strategy, Growth Marketing, PRNovember 10, 20171KViews 0Likes 0Comments

Okay, so it has been over a year now since Instagram first introduced Instagram Stories. Although many of us are avid users of the feature, a lot of businesses are failing to utilize this tool. But no fear, we have built this simple guide so businesses can fully understand the do’s and don’ts of Instagram…

The Secret Tactics of Writing Great Outreach Letters

Content Strategy, PRFebruary 20, 2017830Views 0Likes 0Comments

If you’re a blogger or marketing specialist, you’re sending dozens of outreach emails every single week. Sometimes you’ll invite influencers to take part in an interview, but mostly you’ll be pitching guest post ideas. If you don’t write these outreach letters well, the result is silence. You continue sending the same pitch to other webmasters,…