SEO and SMM strategies are integral to reaching customers, but that doesn’t necessarily mean trying to earn the most shares on every platform.
The content promotion strategy decision tree stemmed from clients, marketers & industry influencers asking the same question: How do I promote my content?
Always have a clear answer to the question, “Who will share this and why?” to maximize the effectiveness of your content amplification strategies.
The systematic tracking & controlling of discussions related to your brand can help maintain reputation, build brand image and improve visibility.
Learn how three organizations adopted content promotion tactics into their digital marketing strategies for “baked in” earned media coverage.
If you’re a late inbound adopter in a competitive industry and you want to grow fast, you need to get creative with your content promotion.
Don’t ask how influencers can help your brand, ask how your brand can help influencers.
If you publish content without considering it’s promotability during development, you’ve already severely hindered your outreach efforts.
The most popular content on the New York Times and Buzzfeed in 2013 were quizzes. While the content was vastly different, its promotion wasn’t.
If you build content, will your audience come view and share it? Successful digital PR can lead to successful content marketing.
Resources are tight in most organizations and executives want what is best for the company they serve, especially when it comes to earned media. “This means an organization will only invest in publicity activities that they know will make a direct contribution to increased revenues,” argue Frazer Likely, David Rockland and Mark Weiner in “Perspectives…
As the way consumers obtain information has changed, the public relations realm morphed alongside it. Many people in the blogosphere have realized that traditional PR methods must be revised in order to accommodate more of a digital PR approach. In fact, traditional and digital PR methods should actually work together to effectively promote clients.
