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Before You Do Any Influencer Marketing, Check These Templates

RelevanceSeptember 14, 2018523Views 0Likes 0Comments

For the many subscribers of Relevance, influencer marketing is a well-known, and perhaps, mature channel. Unfortunately, though, there’s still a significant swath of marketers still not leveraging influencers in their marketing mix. This is ill-advised, because studies show that for every one dollar invested, influencer marketing delivers six dollars of return. And for many marketers who…

Common Email Mistakes That Are Ruining Your Follow-Up

RelevanceAugust 27, 2018359Views 0Likes 0Comments

Writing follow-up correspondence is a tricky thing to do on a daily basis. For one, you always have to know who you are talking to and what the topic of the conversation is. It can be very easy to mix things up and make a common email mistake that doesn’t belong to that particular email. According…

How Important are Your Product Descriptions to Your Content Marketing?

Content Strategy, RelevanceAugust 23, 2018464Views 0Likes 0Comments

Here is your mantra forever: every piece of content you write and publish is a part of your marketing. This goes for your blog, your social media posts, and, yes, your product descriptions. Think about your blog posts and your website content for a minute. You use language that appeals to your target demographic; you focus…

How to Increase Customer Satisfaction with Instagram Polls

RelevanceAugust 23, 2018321Views 0Likes 0Comments

Running a business requires attracting new customers, as well as focusing on retaining your existing customers by satisfying their needs. In fact, the latter plays a crucial role in growing revenue, for retaining your existing customers will pay off more on the long-term than simply interesting customers in a one-time buy. In order to keep…

How To Gain New Insta-Followers By Writing Outstanding Posts

RelevanceAugust 21, 2018353Views 0Likes 0Comments

No one will argue with the fact that Instagram is a social network for visuals but many successful bloggers have become famous for writing brilliant text descriptions. Some rely on useful content, some on humor, however there is one secret that unites them. All these bloggers have a common language with their audience. They serve as…

The Impact of Social Media Posts and Influencers on the Minds of People In Today’s World

RelevanceAugust 20, 2018471Views 0Likes 0Comments

Are you influenced by social media posts? Is it likely that you have changed your mind over something you deeply believed in because some SM feeds suggested otherwise? New social media survey data seems to suggest that we are being subtly or subconsciously influenced to change out set views on specific subjects by social media content. A…

5 Tips for Making the Most out of Content Marketing World

RelevanceAugust 16, 2018345Views 0Likes 0Comments

Content Marketing World, the world's largest and most recognizable content marketing conference, is just around the corner and to say that there's a lot to be excited about would be an understatement. Comedy legend Tina Fey will grace the stage with what should be an irresistibly charming and inspiring keynote, content marketing professionals from across the…

Pinterest Releases New Max Width Video Ads to All Marketers

RelevanceAugust 8, 2018393Views 0Likes 0Comments

With over 200 million users and an astounding 100 billion pins, Pinterest has become an information discovery phenom in its own right. [bctt tweet="#Pinterest is launching new max width video ads to marketers worldwide today. Here's what you need to know. #marketing" username="relevance"] Brands have been attracted to the site for years for its wide audience…

“Quality” Is A Moving Target In Content Marketing

Content Strategy, RelevanceAugust 2, 2018406Views 0Likes 0Comments

We live in an age of content overload. As wisely pointed out by Mark Schaefer with his use of the word ‘ content shock’ in his seminal post “Why content marketing is not a sustainable strategy”, we have access to way more content that our human capacity to consume it. And that doesn't really sound very…

Be Aware of FOMO When Planning Video Campaigns

RelevanceJuly 27, 2018379Views 0Likes 0Comments

Dr. Oz feels luxurious on a Turkish Airlines flight. Professional mountain bike athlete Kyle Strait partnering with Red Bull. Any online flash sale. These are all examples of marketing campaigns that not only delighted consumers, but grabbed their attention, and got them to engage with brands and make purchases on a highly effective level. Why did these…

email marketing tips for content marketers

Top 10 Email Pitch Mistakes Hated by Marketers Worldwide

RelevanceJune 21, 2018310Views 0Likes 0Comments

Successful B2C and B2B marketing hinges on effective communication. When it comes to B2B communication, email pitches are important means of reaching out to potential leads, but you need to avoid these mistakes at all costs. This Is How You Don’t Make Email Pitches Let’s check out some examples of mistakes that will ruin your email…

inPowered Unveils AI-Driven Dynamic Cost Per Engagement Pricing Model

RelevanceJune 20, 2018332Views 0Likes 0Comments

inPowered's New Pricing Model Narrows in on True Engagement inPowered, a programmatic content amplification company, has announced and made available its new AI driven cost per engagement model pricing model. This solution is unique in that it uses machine learning to optimize for time on site, rather than clicks. AI has propelled content marketing…