inPowered, a programmatic content amplification company, has announced and made available its new AI driven cost per engagement model pricing model. This solution is unique in that it uses machine learning to optimize for time on site, rather than clicks.
AI has propelled content marketing into a new era and brands and agencies everywhere have started leveraging the technology to make faster decisions, improve customer solutions, and boost business intelligence.
inPowered is taking this technology to an innovative new level by using it to eliminate paid media waste in order to scale content distribution for brands on over 35 native advertising channels.
According to a press release made available to Relevance, inPowered’s new model learns more over time and gets smarter with how it bids and optimizes, resulting in the gradual reduction of cost per post-click engagement by up to 80%.
In a nutshell, inPowered will help brands save on their ad dollars by only charging for users that spend a minimum of 15 seconds reading or watching content, instead of for initial clicks and impressions. This helps marketers get a more accurate measure of how many users are actually sticking around to read, watch, or engage with their content.
Ultimately, inPowered’s inventive new pricing model will bridge the gap between brands and consumers and open up doors to more meaningful conversations.
Peyman Nilforoush, inPowered CEO and co-founder, states,
“We’ve known for a long time that programmatic content amplification inherently has inefficiency built into the cost per click (CPC) model. We re-introduced our cost per engagement pricing model powered by AI today to permanently solve for this.”
inPowered has been developing their AI and machine learning capabilities for the past three years to achieve one central goal – engagement with content being promoted at the best price.
The San Francisco based company, with locations in New York and Toronto, now has API and RTB integrations with 35+ native advertising and social channels and an AI-driven CPE model worthy of merit.
inPowered dCPE is live and available to all brands immediately. As of June 19th, dCPE pricing has been made available.
inPowered is a content amplification company trusted by some of the world’s leading brands including LG, Land Rover, Ford, General Mills, and L’Oreal. They were founded in 2014 and have since grown from a single San Francisco office to two other sites in New York and Toronto.
In its first year of existence, inPowered’s technology helped brands identify and amplify third-party content (earned media) resulting in nearly a 400% lift in purchase consideration, as compared to standard online advertising, and up to 14x ROI.
Later it began amplifying branded content (owned media), too. inPowered introduced the first ever cost per engagement (CPE) pricing model in 2015.
What do you think about CPE pricing vs CPC pricing? Let us know in the comments!