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Relevance staff: Genevieve Dietz

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Genevieve Dietz is a staff writer and editorial coordinator for She holds a Bachelor's degree in writing and linguistics from Georgia Southern University and writes extensively in both creative and technical writing fields.

Genevieve has been involved in marketing for three years and has experience creating and honing social media and editorial strategies for various organizations including Farmer Mac (Federal Agricultural Mortgage Corporation) and Wraparound South Literary Magazine.

She has written over 50 content marketing related articles for Relevance and her fiction can be seen in volume four of Polychrome Ink Literary Magazine. She is based out of Washington DC and enjoys film, theatre, and impactful art that deviates from the norm.

Snapchat Abandons Its Past Ad Practices After a dismal first year as a public company, Snapchat is looking to turn a profit by testing 6 second unskippable ‘Commercials’ on select Snapchat Shows starting in mid-May.…
Snapchat to Test Six-Second Unskippable Ads
Spotify Finally Gives Fans (and Advertisers) What They’ve Been Looking For When Spotify went public a few weeks ago, user anticipation for a new and improved app platform was high. The free version of the…
Spotify Unveils Free Version of Its App: What This Means for Marketers
Integrated Marketing Elevated Conagra Brands’ BIGS Sunflower Seeds, in partnership with Taco Bell, recently kicked off their new co-branded marketing campaign with an innovative ad starring a fleet of drones. The ad announces the new…
Taco Bell and BIGS Unleash Drones to Promote Co-Branded Sunflower Seeds
Introduction Christopher Penn is the co-founder of Brain+Trust Insights and an award-winning authority on digital marketing, optimization, and marketing technology. A recognized thought leader, author, and speaker, Penn has shaped four key fields in the marketing…
Brain+Trust Insights, Tech Trends, and Optimization: A Q&A with Christopher Penn
Money Saving Expert Martin Lewis Fights Back Against Facebook Scammers Martin Lewis, best known as the creator of popular consumer site, hit Facebook with a campaigning defamation lawsuit today over fake cryptocurrency ads that…
Facebook's fast decreasing organic reach
Introduction As content marketers, we are all more or less familiar with the term ‘content disruptors’. In short, content disruptors have, for better or for worse, turned traditional content conventions on their head. Trends and…
25 Content Marketing Thought Leaders You Should be Paying Attention To
CVS Unveils Empowering New Campaign Back in January, CVS Health took a stand against beauty image alteration by announcing a plan to stop digital retouching on their pharmacy products and marketing materials. As part of this…
CVS Health Launches “Beauty in Real Life” Campaign
Google Simplifies Ad Campaign Optimization According to an email made available to Marketing Dive from Adthena, Google will be introducing new AI-powered automated processes for Adwords customers starting April 29. The processes, powered by AI and…
Artificially Intelligent Ad Suggestions are Coming to Google Adwords
Pinterest Gives Publishers More Control Pinterest is giving publishers more customization options by rolling out redesigned business profile pages. The idea-sharing social network aims to give brands more control over their pages and the content…
Pinterest Redesigns Business Profiles With New Personalization Options
Vertuoso Expands Their Content Creation Team Vertuoso, the world’s first agency dedicated to vertical storytelling, has signed award winning director and writer Carey Lundin to their expanding team of talented content creators. Lundin, a member…
Award Winning Director Carey Lundin Joins Content Agency Vertuoso
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