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10 Things Every Marketer Should Know About the Dark Web

Growth Marketing, RelevanceJanuary 2, 2018537Views 0Likes 0Comments

The dark web is a hidden corner of the internet offering maximum privacy to consumers from the prying eyes of governments and Internet Service Providers (ISPs) alike. This portion of the internet lurks beneath our visible and encrypted websites that are indexed by major search engines like Google and Bing. The technical aspects of how the…

How Instagram’s New Features Will Impact Content Marketing Strategies

Content Strategy, RelevanceDecember 28, 2017340Views 0Likes 0Comments

A Photo Sharing Empire With over 800 million active users, Instagram continues to thrive as the world’s top photo-based social network. Like a major artery, Instagram has served as a carrier of new ideas and innovation; pumping inspiration into brands, publishers, and influencers worldwide. With the rise of Snapchat and other photo sharing sites, the Instagram…

How To Marry Content Marketing With Physical Branding

Content Strategy, RelevanceDecember 27, 2017274Views 0Likes 0Comments

Any good writer in the entertainment industry could tell you the importance of making an emotional connection with your audience. It’s the key to telling a story that allows consumers to invest and properly enjoy the process. The exact same principle holds true when you are trying to sell a product or service in the modern…

Top 10 Ways to Use Hashtags for Effective Social Media Marketing

RelevanceDecember 22, 2017534Views 0Likes 0Comments

Hashtags are the elixir of social media. Research has shown that Instagram and Twitter posts that implement hashtags have engagement levels that are 12.6% higher than posts without hashtags. That’s a huge number. Businesses follow many ways to implement hashtags on social media. Some create their own hashtags, while others search for existing ones. If however,…

Social Media Marketing – The Range of Options

RelevanceDecember 19, 2017267Views 0Likes 0Comments

Simply put, the use of websites and social media pages to market or promote a service or product is called Social Media Marketing. Social media marketing is a more evolved form of digital marketing or e-marketing, and gives marketers many options to connect with customers. The big point of social media marketing is the sheer number…

11 Digital Marketing Predictions You Should Ignore for 2018

RelevanceDecember 19, 2017375Views 0Likes 0Comments

This time of year, our inboxes are flooded with many digital marketing prediction posts for the coming year. My inbox is certainly no exception. In fact, you may have even seen my predictions post just a few weeks ago. This year there seems to be many more than usual. After reading more than a dozen of…

Top Tools That Help to Sell Your Content Online (2018 Edition)

RelevanceDecember 15, 2017228Views 0Likes 0Comments

The ecommerce industry generates nearly $2 trillion in yearly sales, as per Hosting Facts. If you wish to get in on the action, you need to start your own online business – one that puts your experience and knowledge to good use. A lot of digital entrepreneurs have found success in creating and selling digital…

Erin Madsen, Content Director for Content Marketing Agency MSP-C, Elevated to VP Status

RelevanceDecember 13, 2017263Views 0Likes 0Comments

In a move that will further elevate and expand MSP-C’s impressive list of credits and clients, the Minneapolis based content marketing agency has named 2017 Content Council Rising Star Award winner Erin Madsen as their new Vice President of Content. Erin Madsen previously worked for MSP-C as their director of content where she, and her…

7 Proven Ways to Boost Engagement on Instagram

RelevanceDecember 12, 2017587Views 0Likes 0Comments

Instagram has been used by its fans to post selfies, kittens, and food for almost eight years. But: Those days are far behind us. Instagram has developed as a valuable social media platform for marketing: The community has grown to more than 700 million users. 7% of U.S. companies use it for promoting their brands. Around…

The Impact of Social Media on Business Dynamics

RelevanceDecember 6, 2017363Views 0Likes 0Comments

As we have been observing trends for a while, technology has an uncanny habit of creating new paradigms that potentially change the rules with which we engage with the world order. Social media is one such trend that has emerged as a powerful way of communication and engagement. The widespread reach and effective penetration of…

How to Ensure Your Brand Ambassadors Knock Your Next Campaign out of the Park

RelevanceDecember 6, 2017268Views 0Likes 0Comments

With a market that’s expected to reach $5 billion to $10 billion by 2020, the ambassador economy is officially here. It’s no surprise, considering that influencers have an incredible social reach few marketers can match. While plenty of brands recognize this, they often overlook an important challenge — creating a strategy for their ambassadors to…

Top 10 Content Marketing Platforms in 2018