Instagram has been used by its fans to post selfies, kittens, and food for almost eight years.
Those days are far behind us.
Instagram has developed as a valuable social media platform for marketing:
It’s no wonder Instagram is so popular among marketers who want to promote their brands.
However, if you run business accounts on Instagram, you may face problems. Posting regularly means nothing if there’s no one actually seeing it.
This is crazy: users miss 70% of the posts on their Instagram feeds.
If you want to increase your visibility, think about creating engaging content. When the audience likes, comments, views, shares, and saves the post, it goes higher on your Instagram feed, and the algorithm will show it to more people. There’s no need to do crazy math calculations to understand: reaching more people is beneficial to your brand promotion.
Thus, generating engagement on Instagram is a must, and here are 7 proven ways how to do it:
If you want to promote a brand on Instagram and build its awareness, get ready for posting regularly. Although marketers argue about the posting frequency, it’s recommended to post at least once a day. Thus, you need to have something to say.
As it’s hard to make up bizarre ideas every day, you need to have a content strategy as it is your basis that helps to stay proactive daily.
Why bother? Sticking to a content strategy helps to:
Although having a content strategy is crucial, you need to stay flexible and react to breaking news when needed. For example, Krispy Kreme has offered its famous glazed donut in chocolate because of the solar eclipse.
You’re more likely to engage followers if you post relevant content daily. If you want to create a win-win content strategy, think what your audience wants to see.
User-Generated Content (UGC) is a new powerful tool for marketers. It allows them to save time & effort and grab customers’ attention. In fact, it’s said to be 76% more trustworthy than branded advertising which means attracting new potential clients.
Customers crave authenticity, so they love creating UGC. Roy Baumeister and Mark Leary have proved that the belongingness is a fundamental human need.
If you want to encourage UGC, credit people whose photos you’re using by tagging them. It allows them to satisfy their ego, and it boosts engagement as they are more likely to share this mention on their social media to drive extra traffic to your account.
Monitor Instagram in order not to miss UGC content:
If you love handy marketing tools, you can use Mention to see everywhere you’ve been talked about.
NB: Even if you don’t plan to post UGC you’ve found, put like and comment to encourage the person to create more in the future. People crave for attention.
It’s not a secret: Instagrammers are obsessed with likes and comments on social media.
Once they share a new post, they start waiting for likes and comments. It’s been scientifically proven that ‘likes’ on social media activate positive receptors in our brains which means building customers’ loyalty.
If you want to drive traffic to your account, pay attention to your followers first!
If you post regularly, that’s great. If you stay active and interact with followers, that’s even better. People want to be heard, and your ‘like’ will attract their attention.
Short-lived content is popular among Instagrammers as it allows users to share unimportant photos/videos without clogging up your profile.
Instagram story is a successful feature. More and more people start posting and watching stories, and brands can boost engagement with the help of this feature.
Why is sharing stories important?
So, do you use Instagram stories as a part of your strategy? If not, you’re falling behind your competitors, and nothing kills engagement like that does.
Here’s the deal: the more people see your post, the higher your engagement rate can be.
Let me guess: you don’t want your post to get buried in the news feed, right?
Thus, you need to post when your audience is active.
Although there are ideas on how to determine the best days for publishing, you need to think about YOUR audience. Luckily, Instagram has launched its in-house analytics, and you can get the data with a few clicks.
The more followers see your post, the more chances you have they will interact with it. Thus, every time you’re about to hit the ‘share’ button, think whether it’s the best time for posting.
To engage with followers, you need to know current trends as they give you new ways to get your audience’s attention.
What is on the horizon for Instagram marketing in 2018?
Chasing social media trends is a great way to stay one step ahead of your competitors and get followers’ trust.
Word-of-mouth advertising is more influential than brand content as 77% of people trust friends’/family’s reviews. Influencers have the power to affect the purchase decisions of their followers, so by collaborating with them, you’re able to enter an already-established community and get your name out.
Marketers realize the power of the influencer marketing, so the niche is getting competitive. The number of brand sponsored influencer posts is growing, and it’s estimated to reach 32.3 M by 2019. Thus, you need to grab opinion leaders’ attention.
Do you want to know how to establish long-term connections with influencers? Think about them first!
Wait until influencers have paid attention to your brand to offer them a collaboration.
Depending on an opinion leader, you can send a brand freebie or pay for the post. However, ask an influencer to tag you in the post and photo to make it comfortable for their followers to visit your page.
Influencer outreach is a powerful marketing tool for boosting engagement.
The engagement rate is decreasing on Instagram which means putting much more effort into running your business account.
Let’s be true: there’s no one-size-fits-all method for boosting engagement on Instagram, but you should experiment to find out what works well for your audience.
So, what is the best way to boost engagement on your Instagram?