It is as clear as daylight that without content marketing, your brand is unlikely to create a buzz. Yet, it is not enough to merely create content for your business; there must be a systematic approach to content marketing and management.
Traditional marketing talks at people, content marketing talks with them.” - Doug Kessler, Creative Director,…
Google News works like magic when it is about getting traffic.
It can bring thousands of clicks to your site, leading to increased sales and desired results.
Every webmaster wishes to get their website content on Google News.
There are just a few essential tips to keep in mind, and you, too, can be a part of this…
Website accessibility is a hot topic right now, and it isn't going to go away anytime soon. Unless you plan to become one of the companies that are used as an example of what NOT to do, you need to make sure that your website follows web accessibility standards. One surefire way to do that…
The search landscape has drastically changed over the years. There was a time when ranking well on search engines meant stuffing content with keywords. This no longer holds true today. Now, it’s all about understanding the intent or motive behind a search query.
Every search engine query has a specific purpose. The purpose or goal behind…
Research is the most important aspect of writing. Whether you are working on a paper for class, or writing a blog post you hope will catch the right kind of attention, you must have facts to draw upon.
That means a huge chunk of your time is going to be invested in finding and recording references,…
Your company or your solo endeavor depends on clients, customers, readers, or followers. Without those people, you’re speaking into a vacuum. That does you and your business no good.
To make your site work for you, you need content - but not just any content. You need exciting content to bring readers in and keep coming…
SEO trends change every passing year. 2017, for example, was all about authority profiles and indexed age. 2018 focused on mobile websites and voice search, intent optimization and user experience, instant answers and ease of use. 2019 saw the rise of mobile-first indexing, optimizing for Amazon searches, and blockchain technology. But while all kinds of…
Is your content accessible to all users? According to the U.S Census Bureau, 1 in 5 adults are considered to be disabled in one extent or another. That means part of your audience may need to use assistive technology to use the Internet.
If you haven’t considered accessibility best practices, then there are most likely barriers…
With the new year knocking at the door, there couldn’t be a better time to double-check your content marketing strategies and make a solid plan to double your ROI for 2020. What we can assume from the current marketing trends is that the future of content marketing is going to experience a drastic change with…
Every marketer wants to have unique content that can help them grab eyeballs and make their audience come back for more. It is not easy to create content that can inspire the audience and motivate its sharing.
Exceptional content can propel you ahead and above your competitors and create a positive image for your brand. Every…
Why do you need a content strategy?
For many, visualizing and executing the logical steps of any operation comes intuitively. They know from experience that the bread will take 2 minutes and 23 seconds to toast while the omelet will take 3 minutes to make. They also know that they will need to holler out…
You've probably heard the terms of copywriting and content writing. But, are they the same or are there some differences between the two terms?
You will be inclined to think that they're pretty much the same. At least, they both write content for their clients, so is there any real difference? Both copywriters and content writers…
