Companies must create valuable content in order to earn quality off-site signals that translate to industry authority and brand visibility from search engines. However, for organizations that don’t have large existing audiences, even superior content may not be discovered without a push. Content promotion is a must-have for brands looking to expose their content to…

Content marketing was all the rage last year and will continue to be for the foreseeable future. Adoption rates have skyrocketed among brands around the world. Every minute of every day, 100,000 tweets are shared, 571 new websites are created and over 347 blog posts get published.

A rebrand is a long and involved process. It seems like there are a thousand tasks associated with a name change or logo update. For those businesses and organizations who are active and highly-visible on social media, great care must be taken to introduce a new brand to existing followers without alienating them.

Take a quick glance at your Facebook newsfeed. You’ll probably not only notice a variety of shared content, but also subtle differences in how that content is displayed. Text-only posts, photo-only posts, posts with links that you can see, and ones that you can’t. For marketers, the goal of any Facebook post is to create…

At Angie’s List, creating good content means promoting action—promote consumer awareness, good hiring practices, smart spending, etc. But to produce the best original content that drives rankings and increases conversions, you can’t just promote action. You have to inspire it. Think about it. It’s simple. We write meta descriptions to inspire a click to our…