Content marketing strategies require a sense of process and procedure to operate efficiently over time. This content marketing process looks beyond results and considers everything involved when you create content. While it does consider content marketing goals and KPIs, that is just the first stage of a multi-step process that ultimately makes your content marketing plan more…

A content marketing strategy gives you the “why” behind all of your marketing activities. It unifies and focuses your brand’s promotional efforts, ensuring that every piece of content, paid ad, and other marketing assets is working toward the same goal. While a content strategy is important, it can be vague or consist of high-minded…

Content is clearly an important part of modern marketing. As we wrap up the first quarter of the 21st century, though, the issue that marketers face isn’t about creating content.   That’s the easy part. It’s also part of the problem.  If anything, the fact that content is so easy to produce is precisely why there…

Creating content should never be a haphazard activity. With so much content online already, it’s important for businesses to invest serious thought and effort into creating high-value resources that genuinely and uniquely benefit their target audience. One way to ensure you’re doing this is to formulate a content marketing strategy to guide you. It’s common…

Everyone is quick to prioritize content as the biggest piece of a successful digital marketing strategy. But what does it look like to actually create content that converts?  What channels, like blogs and emails, are the best forms of content marketing for your business? What should your content look like? What…

We’re in the midst of an AI revolution. Even so, if anyone tells you we lowly humans will be swapped out for superior machines in the next year or two, Matrix-style, think twice before you believe them. Pew Research reports that “the transition through AI will last the next 50 years or more.” Will artificial intelligence…

One of the major elements of good growth marketing — and content marketing, in particular — is a heavy emphasis on data. Growth marketers lean on rock-solid data and the guidance and specificity that it offers. They use data to develop each content marketing strategy, execute it, and then analyze and tweak it…