Content Strategy - Relevance

What Is a Content Strategy Framework (and Why Do You Need One?)

Content StrategyDecember 15, 2023828Views 0Likes 0Comments

A content marketing strategy gives you the “why” behind all of your marketing activities. It unifies and focuses your brand’s promotional efforts, ensuring that every piece of content, paid ad, and other marketing assets is working toward the same goal. While a content strategy is important, it can be vague or consist of high-minded…

Understanding the Content Marketing Process

Content StrategyDecember 15, 2023573Views 0Likes 0Comments

Content is clearly an important part of modern marketing. As we wrap up the first quarter of the 21st century, though, the issue that marketers face isn’t about creating content. That’s the easy part. It’s also part of the problem. If anything, the fact that content is so easy to produce is precisely why there…

Content Pillars: The Ultimate Overview of Optimizing Your Content

Content StrategyDecember 15, 2023608Views 0Likes 0Comments

Creating content should never be a haphazard activity. With so much content online already, it’s important for businesses to invest serious thought and effort into creating high-value resources that genuinely and uniquely benefit their target audience. One way to ensure you’re doing this is to formulate a content marketing strategy to guide you. It’s common…

Everything You Need to Know About Content Marketing Strategy

Content StrategyDecember 14, 2023707Views 0Likes 0Comments

Everyone is quick to prioritize content as the biggest piece of a successful digital marketing strategy. But what does it look like to actually create content that converts? What channels, like blogs and emails, are the best forms of content marketing for your business? What should your content look like? What…

AI + Content: How They Can Work Together

Content StrategySeptember 13, 2023642Views 0Likes 0Comments

We’re in the midst of an AI revolution. Even so, if anyone tells you we lowly humans will be swapped out for superior machines in the next year or two, Matrix-style, think twice before you believe them. Pew Research reports that “the transition through AI will last the next 50 years or more.” Will artificial intelligence…

4 Data Points to Track to Analyze Content Performance

Content StrategyJuly 10, 2023458Views 0Likes 0Comments

One of the major elements of good growth marketing — and content marketing, in particular — is a heavy emphasis on data. Growth marketers lean on rock-solid data and the guidance and specificity that it offers. They use data to develop each content marketing strategy, execute it, and then analyze and tweak it…

Marketer researching and implementing different content conversion strategies

5 Content Conversion Strategies You Should Implement Today

Content StrategyMay 31, 2023593Views 0Likes 0Comments

Your keyword research and focus on search intent did their jobs. A member of your target audience just landed on your site. Hooray! However, creating quality content that is SEO-optimized is only half the battle when it comes to driving conversions on your website. Content marketing requires you to implement effective content conversion strategies. Read…

Digital Marketing Trends: Is Video Replacing Other Media?

Content StrategyApril 11, 2023587Views 0Likes 0Comments

Recently, I watched a social media video that said people don’t look at pictures anymore, so they’ve begun posting their pictures in a video format. Then, the creator played a couple-second long video of a still image with background music. While the video was meant to be funny, it held the truth about the direction…

Planner depicting the beginning stages of creating a content strategy

How To Create a Content Strategy

Content StrategyFebruary 28, 2023821Views 0Likes 0Comments

On Facebook alone, there are more than 300 million photos uploaded each day, and every minute there are 510,000 comments posted and 293,000 statuses updated. When you think about Instagram, Snapchat, TikTok, and Twitter those numbers just keep growing. There are also countless paid blogs, influencer posts, and advertisements to consider. The digital…

Why a Strong Website Content Strategy Is Key for Authority

Content StrategyDecember 5, 20222KViews 0Likes 0Comments

Your business is doing great despite the challenges of worldwide turmoil and economic uncertainty. Customers appreciate the quality and pricing of your products and services. They recognize that your employees know their stuff and can help them solve real-world problems. So why do you need to spend time and money developing an effective website strategy?…

How do we properly distinguish between emphasizing growth marketing vs. growth hacking? Here's a quick guide to help you market with clarity.

Growth Marketing vs. Growth Hacking: What’s the Difference?

Content Strategy, Growth MarketingNovember 16, 2022702Views 0Likes 0Comments

Determining which digital marketing channel or tactic will actually reach a potential customer and help spark exponential growth can be confusing and stressful. In the face of this challenge, many startup businesses looking to score some quick growth struggle to appreciate the difference between the phrases "growth marketing" and "growth hacking" as they launch. So how…

How to Optimize Content for SEO: 8 Rules of the Road

Content Strategy, SEONovember 2, 2022755Views 0Likes 0Comments

As more and more people join the ranks of those currently using their smartphones to complete secure business transactions, it's become increasingly vital to get with the content marketing trend. So yes, it's critical that you create high-quality, reliable content specific to your niche. However, if you don't know how to optimize content for SEO,…

What Is a Content Strategy Framework (and Why Do You Need One?)

Understanding the Content Marketing Process

Content Pillars: The Ultimate Overview of Optimizing Your Content

Everything You Need to Know About Content Marketing Strategy

AI + Content: How They Can Work Together

4 Data Points to Track to Analyze Content Performance

5 Content Conversion Strategies You Should Implement Today

Digital Marketing Trends: Is Video Replacing Other Media?

How To Create a Content Strategy

Why a Strong Website Content Strategy Is Key for Authority

Growth Marketing vs. Growth Hacking: What’s the Difference?

How to Optimize Content for SEO: 8 Rules of the Road

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