Sponsored content can be a valuable addition to any marketing strategy, but only when implemented correctly. To launch any successful sponsored content campaign, you’ll first need to assemble the right people for your sponsored content team. Whenever you are paying for a placement, you’ll want to take extra care that every aspect of…

Social media marketing is one of the most effective tools for connecting directly with your audience. B2B and B2C companies can benefit from effective social media content, but one of the biggest challenges for many companies is finding the time and expertise internally to get it done. That’s where a social media content provider comes…

A good content marketing strategy is something that helps people plan ahead for how they will bring new traffic and conversions to their online presence. Even such a seemingly simple thing as a blog post is a useful addition to a content marketing strategy if it brings in leads.  Every business should form a coherent…

Sponsored content is among marketers’ most effective tools. Social media sites are putting the clamps on traditional and organic advertising, leading brands to go big on sponsored content . While sponsored content can provide a solid return on investment, it still requires some skill and finesse to do well. Sponsored content is a form…

Creating good content that sticks in your readers’ minds as informative and helpful is not easy. Even if you write the single biggest, baddest post on any given topic, without a good marketing strategy, you will still struggle to gain any kind of traction with it. This is why choosing the appropriate distribution channels is…

Content marketers have choices. Once they’ve chosen a relevant target audience and developed the right messaging, they need to decide: sponsored or native content? Both sponsored and native content are types of paid media. Although they’re definitionally similar, they’re not the same thing. Native content is any piece of media that looks like it belongs…

Having a website is one thing; having an effective, relevant website is another. If you want your website to bring in leads and support your customers, it needs to remain relevant. How can you tell whether your company’s site is up to par? No one metric or attribute can tell the whole…

Becoming and staying relevant online requires constant effort. As you use these tips to gain relevance, don’t take your foot off the gas.