Content Strategy, Search Engine Marketing
Published By:
How to Be More Productive at Work as a Marketer

Some days as a marketer feel amazing; you accomplish everything on your to-do list and more, you solve a few problems and you make progress in your career. However, an unproductive day is pretty much the opposite; you feel bored, frustrated and stressed, you got nothing done and your career stands still.

Thankfully there are lots of tips that you can follow to work smarter, rather than harder, to increase your overall productivity.

After all, it is important to for marketers to be productive; if not, campaigns can quickly fall behind and fail. If you want to avoid that, here are three useful tips to help you be more productive at work as a marketer. 

Use social media channels

All marketers know that social media is a fantastic tool, but are you using social media to your full advantage? Make sure that you have accounts set up on every page, including Twitter, LinkedIn, Instagram, and Facebook (you may even want to consider YouTube). This means that you will be reaching the widest possible audience – and as you can post similar content on each platform this will increase your marketing productivity without draining too much of your time.

Set a time to answer emails

Most people answer their emails as they arrive throughout the day, but this can ruin your productive mindset. This is because you are frequently being distracted from the task at hand by a mini task (answering an email), which makes it harder for you to refocus on the initial task when you are done.

The best way to deal with this problem is to set a specific time to answer your emails, such as before lunchtime or before you leave work. This will help to improve your concentration at work as you will be less distracted – and you will still respond to all of your emails within 24 hours!

Use your marketing strategy skills

It is very likely that you are already following a marketing strategy that gives you purpose and direction, so why not use a strategy to also plan your day? It is easier to work quickly if your work is already planned out, and you can move from task to task without getting distracted. 

Stop multitasking

Lots of people believe they are at their most productive when they are multitasking, but various studies have found that productivity is lowered while people multitask. In fact, you are more likely to make mistakes and miss important details if you are multitasking at work. So you should work on one thing at a time for maximum productivity. It can also be useful to start your day with the most important tasks so that you don’t feel more stressed as the day goes on.

Cut down (or cut out) meetings

Meetings are a big part of the working world, but a recent study of 2000 managers found that they believe at least 30% of time in meetings is a big waste. You may not be able to control whether or not you attend meetings, but you can do a few things to make sure they are efficient and productive.

For instance, you could suggest an agenda for every meeting, with a time limit for each topic to ensure the important things are discussed first.

There are lots of little hacks to make sure you are more productive at work, from reducing meeting times to cutting out multitasking – and the best thing is that the hacks are easy to implement every day.

Use a formula to help with content marketing ideas

One of the most difficult parts of being a content marketer is having to come up with fresh new ideas. New campaigns are constantly starting, and each campaign needs to be fresh and unique – but this can be pretty difficult if you are fresh out of ideas.

Thankfully you can use a formula to make this easier. One popular formula for content marketers is to set up Google Alerts for relevant industry websites so they are up to date with the latest news, and it can also be useful to check out marketing campaigns from other people that you find inspiring and unique.

Use tools to help with content promotion and distribution

If you are regularly promoting content on different social media platforms and websites, you can make your life easier by downloading free online tools that can help you to schedule the content. This means that you don’t have to spend hours every week logging into various platforms to run posts; instead, you just need to schedule all of the posts for the week at the beginning of the week. This will give you extra time to focus on other ways to promote your content.



Sponsored Resources

Want more resources

View all Resources



Our publication contributors combine decades of experience with unique insights into the content promotion and distribution industry.
Chad Pollitt Co-founder Relevance
Jay Baer Marketing Strategist, Speaker and Author
Gini Dietrich CEO Arment Dietrich
Jason Falls Social Media & Public Relations Thought Leader
Joe Beccalori CEO Interact Marketing
Douglas Karr Founder & CEO & DK New Media
Brianne Carlon Rush Content Director Kuno Creative
Janine Popick Co-founder & CMO Dasheroo
Arnie Kuenn CEO Vertical Measures
Pam Didner Global Content Marketing Strategist & Author
Chirag Ahuja Head of Marketing WorkflowMax
Jayson DeMers Founder & CEO AudienceBloom
Erik Deckers Professional Writer Pro Blog Service
Bernie Borges CEO Find and Convert
Jessica Stephenson VP Marketing ExactHire
Michael Ferrari Marketing Consultant Pen Cap Online Marketing
Larry Alton Freelance Writer and Editor
David Tile Founder & Director Nimble Media
Kelsey Libert Marketing VP & Partner
Dan Steiner Co-Founder & CEO Elite Legal Marketing
Joydeep Bhattacharya Relevance Contributor
Jonah Bliss Founder CMO ContentIntent
Andrea Lehr Promotions Supervisor Fractl
Fernando Labastida Co-Founder Content Propulsion
Dan Moyle Creative Dir. Marketing AmeriFirst
Dennis Yu Chief Technology Officer BlitzMetrics
Arnaud Roy VP Marketing Augure
John Rugh Copywriter/Content Marketing Specialist
Justin Spicer Content Researcher, Producer & Editor
Michael Becker Marketing Support Spec. Teradata
Anna Johansson Freelance Writer
Amanda DiSilvestro Content Editor and Writer HigherVisibility
Sujay Maheshwari Founder & CEO
Kelly Coulter Online Marketing Strategist
Taylor Radey Senior Consultant PR 20/20
Rodger Johnson Public Relations Leader & Consultant
Simon Penson Founder & Managing Dir. Zazzle Media
Danielle Wolter Nolan Co-Owner
Fernando Cuscuela Founder & CEO Everypost
Kelly Smith Content Manager CourseFinder
John McTigue EVP Kuno Creative
Yogita Arora Content Strategist Zoomph
Jordan Teicher Associate Editor Contently
Jonathan Crowl Digital Marketing Writer & Editor
Brian Honigman Marketing Consultant, Writer & Professional Speaker Skyword
Katherine Halek Content Strategist
Amanda Drinker Dooley Community Product Marketing Manager Netline
Anton Rius Digital Marketing Consultant More Than Metrics
Matthew Zajechowski Outreach Manager Digital Third Coast
Kevin Bailey Co-founder DigitalRelevance
Peter Chen Digital Marketing Consultant DigitalRelevance
Luana Spinetti Multi-Specialized Freelancer
Kyle Harper Writer Skyword
Elad Natanson Founder appnext
Maël Roth Content & Inbound Marketer Park7
Quin Woodward Pu Marketing Director Audienti
Greg Shuey Co-Founder Stryde
Jean Bansemer CEO My Web Writers
Owen Andrew Journalist
Luke Kintigh Global Content & Media Strategist Intel

In case you missed

Read more of the latest news and insights from thought leaders in content promotion and distribution.


Get the latest content promotion news and insights everyday.

Champion Sponsor

Relevance is proud to present our Champion Sponsor that helps make our site possible.

Cision Logo

© 2017 Relevance | Content Promotion News & Insights

Connect with RELEVANCE

Thank you for subscribing Your subscription has been confirmed.