Some days as a marketer feel amazing; you accomplish everything on your to-do list and more, you solve a few problems and you make progress in your career. However, an unproductive day is pretty much the opposite; you feel bored, frustrated and stressed, you got nothing done and your career stands still.
Thankfully there are lots of tips that you can follow to work smarter, rather than harder, to increase your overall productivity.
After all, it is important to for marketers to be productive; if not, campaigns can quickly fall behind and fail. If you want to avoid that, here are three useful tips to help you be more productive at work as a marketer.
All marketers know that social media is a fantastic tool, but are you using social media to your full advantage? Make sure that you have accounts set up on every page, including Twitter, LinkedIn, Instagram, and Facebook (you may even want to consider YouTube). This means that you will be reaching the widest possible audience – and as you can post similar content on each platform this will increase your marketing productivity without draining too much of your time.
Most people answer their emails as they arrive throughout the day, but this can ruin your productive mindset. This is because you are frequently being distracted from the task at hand by a mini task (answering an email), which makes it harder for you to refocus on the initial task when you are done.
The best way to deal with this problem is to set a specific time to answer your emails, such as before lunchtime or before you leave work. This will help to improve your concentration at work as you will be less distracted – and you will still respond to all of your emails within 24 hours!
It is very likely that you are already following a marketing strategy that gives you purpose and direction, so why not use a strategy to also plan your day? It is easier to work quickly if your work is already planned out, and you can move from task to task without getting distracted.
Lots of people believe they are at their most productive when they are multitasking, but various studies have found that productivity is lowered while people multitask. In fact, you are more likely to make mistakes and miss important details if you are multitasking at work. So you should work on one thing at a time for maximum productivity. It can also be useful to start your day with the most important tasks so that you don’t feel more stressed as the day goes on.
Meetings are a big part of the working world, but a recent study of 2000 managers found that they believe at least 30% of time in meetings is a big waste. You may not be able to control whether or not you attend meetings, but you can do a few things to make sure they are efficient and productive.
For instance, you could suggest an agenda for every meeting, with a time limit for each topic to ensure the important things are discussed first.
There are lots of little hacks to make sure you are more productive at work, from reducing meeting times to cutting out multitasking – and the best thing is that the hacks are easy to implement every day.
One of the most difficult parts of being a content marketer is having to come up with fresh new ideas. New campaigns are constantly starting, and each campaign needs to be fresh and unique – but this can be pretty difficult if you are fresh out of ideas.
Thankfully you can use a formula to make this easier. One popular formula for content marketers is to set up Google Alerts for relevant industry websites so they are up to date with the latest news, and it can also be useful to check out marketing campaigns from other people that you find inspiring and unique.
If you are regularly promoting content on different social media platforms and websites, you can make your life easier by downloading free online tools that can help you to schedule the content. This means that you don’t have to spend hours every week logging into various platforms to run posts; instead, you just need to schedule all of the posts for the week at the beginning of the week. This will give you extra time to focus on other ways to promote your content.