Content marketers are maturing as the Web becomes increasingly saturated with content vying for attention from consumers. Meanwhile, industry conversations are shifting focus from content quality to audience exposure. Promotion and distribution strategies are gaining traction as brands come to realize that high-quality content may not be enough; optimal results cannot be achieved without exposure…

No matter how grandiose or groundbreaking your branded content is, that doesn’t necessarily mean anyone’s going to read it. In fact, many of the 347 blog posts that get published each minute on the Internet don’t reach their full potential because they lack an adequate promotion strategy. Promoting content with earned and paid media strategies…