Relevance Archives

HubSpot Teaches You The ABCs Of Inbound Marketing

RelevanceSeptember 25, 2013925Views 0Likes 0Comments

Being immersed in the language of inbound marketing makes it easy to forget that, for the majority of the digital marketing world, this is all new. Although the concept of inbound has been around as long as marketing itself, its development as a philosophy is much more recent. And even with companies like HubSpot breaking…

Chipotle’s Calculated Controversy Aims At Millennials

RelevanceSeptember 24, 20131KViews 0Likes 0Comments

Chipotle’s newest ad for a food-themed game, The Scarecrow, has made huge waves in the marketing and fast food industries. Sparking controversy and intelligent conversation about Big Agriculture, The Scarecrow also raises questions about whether this kind of emotional marketing is effective.

5 Steps To Thought Leadership With Knowledge Sharing

RelevanceSeptember 19, 20131KViews 0Likes 0Comments

Marketing and corporate jargon abound! We’ve all been guilty of using “buzzwords” that we might not fully understand in hopes of further confusing the market. Be warned: This article will use two of my least favorite buzzphrases, but it’s for good reason.

The 5 Most Important Parts Of A Teaser Article

RelevanceSeptember 16, 20131KViews 0Likes 0Comments

Your ebook has finally hit the digital shelves, and now you’ve entered into the never-ending process of promoting it. One of the best ways to get the word out about your ebook is to publish “teaser content,” or guest posts on relevant industry blogs, that introduce your ebook.

[Tool] PageSpeed Insights API and Instructions

RelevanceSeptember 16, 20131KViews 0Likes 0Comments

So, you’ve discovered the value in Google’s PageSpeed Insights Tool. You’ve analyzed a page on your website to discover some of the performance issues that are keeping your site from reaching its true potential. Now, you want to see how you can use the PageSpeed Insights tool to get a better understanding of your entire…

Will Google’s Backlash Against the NSA Result in Keyword “Not Provided”?

RelevanceSeptember 9, 2013950Views 0Likes 0Comments

On Friday, September 6th, the Washington Post published “Google encrypts data amid backlash against NSA spying.” This breaking story is significant for a number of reasons.

A Decade of Evolution in the SEO Ecosystem [Infographic]

RelevanceAugust 19, 20131KViews 0Likes 0Comments

Few industries have been as dynamic as SEO in the past decade – and it’s no secret this ecosystem has been evolving, largely due to Google’s regular search algorithm updates. It can be a headache staying current with trends and the most effective practices in the industry, so we have developed The Evolution of SEO…

8 Blogging Lessons You Can Learn From LARPing

RelevanceAugust 13, 20131KViews 0Likes 0Comments

LARPing (short for Live Action Role Playing) is a niche hobby that has built a cult-like following around the world since its inception in the 1970’s.

Facebook and LinkedIn Figure Out What PR Pros Have Known For Years

RelevanceAugust 12, 20131KViews 0Likes 0Comments

LinkedIn’s stock price has doubled this year and Facebook’s grew by 42 percent. Both companies are surging because they’ve outperformed expectations by growing revenue. They’ve also recently added new ways to advertise – sponsored updates for LinkedIn and mobile newsfeed ads for Facebook. While LinkedIn has multiple revenue streams, Facebook’s is primarily driven by paid…

How To Do Search Engine Optimization for Voice Search

RelevanceAugust 7, 2013935Views 0Likes 0Comments

Although Google launched Voice Search more than a year ago, the feature has only started to ramp up in popularity.

19 Ways to Generate Whitepaper Ideas

RelevanceAugust 6, 20131KViews 0Likes 0Comments

Although blogging and social media fulfill needs at the top of the sales funnel, your more serious prospects will want more serious pieces of content. Enter: whitepapers. But how do you define a specific topic? How can you make sure that your content is useful and interesting?

Tips from Future Digital Marketers: Goodbye To Our Interns

RelevanceJuly 29, 2013884Views 0Likes 0Comments

With the close of the summer upon us, the interns here at DigitalRelevance are preparing to leave and take what we’ve learned back to school with us. As temporary members of a digital marketing agency, we’ve learned more in the office than we would in any classroom. Here, my fellow interns and I want to…

HubSpot Teaches You The ABCs Of Inbound Marketing

Chipotle’s Calculated Controversy Aims At Millennials

5 Steps To Thought Leadership With Knowledge Sharing

The 5 Most Important Parts Of A Teaser Article

[Tool] PageSpeed Insights API and Instructions

Will Google’s Backlash Against the NSA Result in Keyword “Not Provided”?

A Decade of Evolution in the SEO Ecosystem [Infographic]

8 Blogging Lessons You Can Learn From LARPing

Facebook and LinkedIn Figure Out What PR Pros Have Known For Years

How To Do Search Engine Optimization for Voice Search

19 Ways to Generate Whitepaper Ideas

Tips from Future Digital Marketers: Goodbye To Our Interns

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