Some say that in this modern age of ubiquitous smartphones and continuous digital connection, old-fashioned dead-tree business cards are just a quaint and pointless tradition. To these people, I say, “Poppycock!” Business cards used to be a way to quickly exchange contact information, but as branding (both personal and professional) takes center stage, you need…
If you’re like most people, you want to listen to the best music, stay current on hot news and prevailing opinions, forego the things that have fallen out of favor, embrace the right causes, wear the right shoes and so forth. Symbols of social status and what’s emerged as personal branding are central themes in…
We’re bringing back our Ask an Expert feature, this time in blog form. You have questions and we have experts to give you answers. We’ll give our two cents on social media, digital PR, content creation, SEO and more.
Your brand consists of more than your slogans and behavior: it communicates who you are as a company and what your values are. It sets you apart from your competition and helps you form relationships with your customers and your community.
Starting a blog is a lot like getting a puppy. The first few days, you give it all of your energy and truly enjoy interacting with it. But then, reality sinks in: puppies are expensive and require food, exercise and consistent care. Blogs need the same level of attention and energy in order to become…
Like anything worth knowing, PR is all about the fundamentals. There are building blocks, key pieces of knowledge that make the difference between being a PR practitioner and being a PR professional.
Sun Tzu’s The Art of War was written in the second century BC. He was a high-ranking general in the Chinese military and wrote one of the most influential strategic and tactical military books in history. The book’s influence can be felt in both the East and the West today – not just in the…
“Your manuscript is both good and original; but the part that is good is not original, and the part that is original is not good.” —attributed to Samuel Johnson
If Oscar Wilde were alive today, he’d not only have the Twitter handle, @NothingtoDeclareButMyGenius, he’d understand the concept of inbound marketing more than any other nineteenth-century Irish playwright. As someone who reveled in the attention he received from his career and his eccentricities, he’s known for saying, “There is only one thing in the world…
“I believe the road to hell is paved with adverbs.” —Stephen King
Consumers are being subjected to an invitation avalanche, with every company of every size, shape and description asking people to like them, follow them, friend them, click, share and +1 them. This is in addition to the interruption marketing tactics and findability campaigns already in existence. At best, it wears thin. At worst, it does…
Well, yes. You should.