If "we need an SEO strategy" usually turns into "we published some blogs and hoped for the best," you are not alone. Most teams have pockets of SEO activity, not an actual strategy that shapes channel mix, CAC, or pipeline. An effective SEO strategy is not a keyword list or a content calendar. It is…

Every brand has its area of expertise. This is your unique selling proposition. It’s your competitive advantage that helps you stand out in your field — at least, that’s true if you can build your topical authority. Topical authority is the process of successfully signaling your subject matter expertise (SME) online. Typically, this happens through…

We live in the new age of AI Overview. As the search world adjusts and, in many ways, resets itself, content marketers are analyzing how they can improve their approach to SEO strategy in the new normal created by artificial intelligence powered search.  I’ve found that website SEO vectorization is one of the key elements to…

Every industry has some kind of online presence. Retailers focus on e-commerce. Journalists share breaking news. Healthcare businesses provide educational information.  Companies in the financial sector can use the online landscape to improve visibility and serve customers. They can also establish brand authority by educating consumers and helping combat misinformation in a highly important area of…

Search engine optimization (SEO) is the process of helping search engines find your content online and present it to the right consumers in their search engine results. SEO applies to most online content, and it can be slightly different in each scenario. Case in point: ecommerce SEO. Ecommerce SEO uses many similar SEO elements, like keywords…

In March 2024, a massive leak of roughly 2,500 documents hit the internet. The topic? How the Google Search Algorithm works. The unexpected event released thousands of details about ranking features and metrics (although it did not clarify how much it weighted each of these). Readers were treated to insights on how content is ranked,…