There are many factors that need to come together for a startup to succeed. A solid plan, focused mission statement, and experienced founding team are all essential. Even when the internal pieces are in place, you need one more thing to gain momentum quickly: external resources.
Venture capitalists (VCs for short) are a common way…
Trusted lifestyle publications have learned to walk a fine line between addressing a specific niche and having widespread appeal. The best of them answer felt needs for many…but without becoming too narrow. After all, they are striving to provide valuable insights and information and attract advertising revenue.
Some of the publications on this list are well-known.…
Digital PR isn't something to overlook as you work to build your brand and grow sales. On the contrary, digital PR is a powerful tactic that helps build brand credibility, ensuring your company stands out in the niche reserved for your products and services.
Used properly, digital PR can help connect people online with your company…
Naturally, we all want our products and services to enjoy an excellent reputation and increased visibility. However, many of us have been in the PR digital strategy game long enough to know that the best values don’t always rise to the top or appear on “Page One” of niche-specific online searches.
Additionally, there is so much…
In the wake of the past few years, it's a safe bet that your small- to medium-size business (SMB) is struggling on one or more fronts. The statistics for SMBs that shuttered their operations permanently in the first few years of this decade are sobering, to say the least. The Covid-19 pandemic is estimated to…
It’s common for companies to recognize the importance of having a strong digital PR strategy. Yet, it’s also common for organizations to find themselves with big investments that yield very few results. It can also be confusing, frustrating, and hard to know who you trust.
Having an effective strategy is important, though. In a digital world,…
Great content is the foundation of effective digital PR. Without great content, online publications won’t have any reason to use you as a source or link back to your site.
And it’s not just any content that you need for digital PR. Content that compiles data from original research and presents it in an easily…
When it comes to marketing online, content is everything. But we all know it's hard to consistently post relevant content. However, it's necessary as s trong content will set your company apart from competitors and increase your digital PR outreach.
Most publications are interested in citing educational, helpful information that adds to a conversation.…
You can’t go out and spend your marketing budget on ordering a box of credibility or a carton of trust. It would be great and incredibly easy if you could, but unfortunately both of those things have to be earned.
Equally, you can’t just tell people that you’re a great, trustworthy company, with an excellent…
Content promotion and distribution have been hot topics in growth marketing, and for good reason. Brands that have struggled to find success through content marketing initiatives are beginning to understand why they need more than a favorite social media channel. A struggling content distribution strategy is usually less of a quality content or platform issue and more of an audience issue.
It's oftentimes a freelance writer or professional marketer's biggest question about generating effective content: "What should I write?"
Do you struggle with content production? As you engage in content planning, do you find it difficult to identify topics to write about? Does your team toil over what type of website content or which content type will…
Being visible online is now crucial for every business. No matter if you only work locally or sell goods worldwide, you need to stand out in the crowd of competitors. You need to reap the beneficial results of content marketing. For this reason, many companies invest in effective SEO services performed by experienced and skillful…
