Video has always been around us. It is satisfying in so many ways because it appeals to the visual senses and presents information in all its richness. Before the internet, videos have already made a huge impact on people’s lives via television and cinema. In the age of the internet and faster bandwidths video is resurrected in a new form, given new life and innovations as it serves more purpose now than ever before.
Video is also one of the most versatile and profitable digital marketing tools out there. A video marketing strategy can benefit businesses in so many ways, from attracting more customers to generating more profit. Hiring a video production company is the path to follow to create unique content for your company.
Video can now help bridge cultures and distances via social sharing. More than entertaining people, video can now be used to educate people and to bring the individual experience at the forefront. Video is powerful on the internet and if you are a digital marketer you have to invest in making videos to launch effective marketing campaigns. Recent statistics and science are on the side of video as marketing tool (an appealing one). Video is one of the most popular content types just behind social media posts for a business to consumer marketers. Right now, 85% of American internet users watch videos.
It’s been predicted that by 2022 video will be 82% of all consumer internet traffic. Most internet users engage in video and 90% of companies have invested in video marketing. The digital marketing campaign is all about driving traffic and raising brand awareness (such as that in event marketing) and video fulfills these functions effectively. Nine in 10 marketers were able to get new customers with a social media video campaign. More than half of customers say they have been motivated to buy a product or download an app because of a video.
The video is the single most desired medium by the consumer to learn about new products. Video is so effective because your brain loves it. Half of the brain is devoted to human vision and visuals promote fast learning because it only takes 10th of a second to absorb new information through video.
