If you’ve ever bought something online, you probably checked customer reviews. Our buying decisions are largely dependent on them. I personally don’t buy something that’s rated anything less than five stars. Such is the power of customer reviews, especially in the online space. They can make or break your business.
Not only that, they bridge the gap between the traditional word of mouth and an online form of feedback which can influence your customer’s opinion. As an entrepreneur, along with providing excellent services to your customers, you must encourage them to give honest feedback and suggestions. This will enable you to serve better to your customers.
Maybe you’re already there, collecting feedback and incorporating them in your marketing collaterals. But, let’s take a step back, speculate, and enumerate the reasons why customers reviews are so, so crucial for your business.
1. Enhances customer service
Analyzing reviews makes you strive for increasing your customer service. These reviews serve as a medium to communicate with your customer. If you take customer reviews seriously and work towards improving what they say, you’ll address your customer’s pain point quickly and efficiently.
2. Boost sales
As I’ve already stated, reviews affect our buying decisions. A useful customer review will bring ten more customers while a bad one will bar twenty from making a purchase. Moreover, customer reviews generate more reviews. When people see a set of reviews about your product or service, they will most likely pen down their experience as well. This, in turn, increases your brand’s appearance across different mediums of the online space and can help boost sales.
3. Customers are doing marketing for you
In the business world, if you want to be successful without actually promoting your business, your products have to be so creative and useful that your customers do the promoting for you.
Positive online reviews can offer you more business than all marketing collaterals put together. In a nutshell, positive customer reviews act like micro-marketing campaigns that keep working in your favor long after they have been posted. They also act as a helping hand in building brand awareness that will support your long term as well as short term business goals.
4. Improves rankings
Customer reviews are the most sought after option for enhancing search rankings in the local search results. It helps businesses rank well even if they haven’t correctly optimized for it.
Along with that, enabling customer reviews on your website has a positive effect on your potential clients. When they see so many people are doing business with you, they start believing in you and the products and services you offer. This, in turn, increases your brand’s authority in the market.
5. Establishes customer loyalty
Consumers who take time to write an online review are more likely to be loyal to your brand and would keep coming back to you. By allowing your customers to write meaningful and comprehensive reviews about your products and services, you not only validate their voice but also establish a long-lasting relationship with them.
If you’re not including the option for online reviews in 2019, you’re missing out a crucial marketing tactic. Not only they’re critical for the shopper, but they’re also essential for you as well. They boost search rankings, build trust and loyalty, and make your customer feel validated.
So start seeing for online reviews now Whenever you accomplish a service or deliver a product successfully, ask your customers to return with honest feedback. In a matter of months, you’ll have a good number of reviews to reinforce on your products and services and marketing strategies.