Content Marketing, Content Promotion


If your content marketing has slowed down or stagnated in 2017, all hope is not lost. The New Year represents new opportunities. It brings a fresh start to your content planning and strategy. Surely, there are practices that you will have to let go of. But there are also current and possibly novel ones that you will have to embrace.

To begin, get familiar with these 7 facts about content marketing that will help you create a fresh and better strategy in 2018: 

Fact #1: Content creation does not equate to content writing

It’s as good as saying you should go beyond churning out blog posts and explore multiple formats next year. According to search engine optimization (SEO) expert, Neil Patel, hiring content writers will no longer cut it. You should account for a broad range of media types and channels. Patel lists video production and editing, communications and branding, and advertising and media buying as among the areas for which you should hire talents, if you haven’t done so yet.

Fact #2: Consumers are after building relationships with brands 

As a marketer, you need to think about your company’s bottom line. However, you’re also expected to bridge the gap between your organization and its audience. Which do you prioritize? The thing is, you have to work on building a relationship before selling to the latter. Understand what your target segment’s most pressing questions are and use social media to provide them with answers. Be available on Twitter chat or host a Facebook Live session.

Fact #3: Big data and analytics are not going anywhere 

These two subjects are still going to take center stage in 2018. Not only will they be helpful during decision-making times, but they will also be instrumental in generating marketing Return On Investment (ROI). As such, your team should be able to express value numerically. This 2018, train your staff to become more familiar with big data and analytics. You can introduce tools like Cyfe, which describes itself as an “all-in-one business dashboard”, if you are after the seamless integration of all the areas (social media, web analytics, marketing, etc.) your people need to monitor.

Fact #4: Automation can be the answer 

Time management remains one of the biggest challenges for marketers. However, tasks that consume a big chunk of your staff’s schedule may differ from others. So instead of relying on a template, seek a solution that is specific to your circumstances. In other words, automate those parts that will work with minimal input. Then focus on those that matter to your strategy the most, like content creation, key performance indicator analysis, and audience engagement. Try tools that help you streamline processes such as BuzzSumo for content curation, Buffer social sharing, and Mention for monitoring.

Fact #5: There will be more than 5000 technologies in the New Year

The rapid growth in the number of technological tools available to marketers is astounding. In 2011, there were around 150 to choose from. By 2015, there were more than 2000. In 2018, you will have to decide which among the 5000+ are right for you. Pick those that require minimal central administration and work for your loudest naysayers. The key here is to find simple solutions and prioritize people and process over technology. And do not over analyze, says Marcia Riefer Johnston of the Content Marketing Institute.

Fact #6: Sales and marketing have more overlapping tasks than both teams recognize 

Sales needs to know where marketing is headed in order to align its strategy and goals with the latter’s. After all, both teams make up the revenue team. Letting salespeople know what to expect from marketers should be a regular part of your 2018.

Fact #7: Consistency is still key 

Finally, do not worry if you felt your progress was slow in 2017. It is not just that the New Year brings a fresh start to your company, team, and strategy. There is actually a logical reason to continue doing what you have begun.

According to Neil Patel from earlier, 60% of B2B marketers saw better improvements and ROI in 2017 than a year ago. That meant that many experienced the positive effects of their content strategy after a while. Good things take time. But if you don’t stop, you’ll get the results you have been working to achieve. Perhaps it is this year. Are you ready to take on the challenge?



Sponsored Resources

Want more resources

View all Resources



Our publication contributors combine decades of experience with unique insights into the content promotion and distribution industry.
Chad Pollitt Co-founder Relevance
Jay Baer Marketing Strategist, Speaker and Author
Gini Dietrich CEO Arment Dietrich
Jason Falls Social Media & Public Relations Thought Leader
Joe Beccalori CEO Interact Marketing
Douglas Karr Founder & CEO & DK New Media
Brianne Carlon Rush Content Director Kuno Creative
Janine Popick Co-founder & CMO Dasheroo
Arnie Kuenn CEO Vertical Measures
Pam Didner Global Content Marketing Strategist & Author
Chirag Ahuja Head of Marketing WorkflowMax
Jayson DeMers Founder & CEO AudienceBloom
Erik Deckers Professional Writer Pro Blog Service
Bernie Borges CEO Find and Convert
Jessica Stephenson VP Marketing ExactHire
Michael Ferrari Marketing Consultant Pen Cap Online Marketing
Larry Alton Freelance Writer and Editor
David Tile Founder & Director Nimble Media
Kelsey Libert Marketing VP & Partner
Dan Steiner Co-Founder & CEO Elite Legal Marketing
Joydeep Bhattacharya Relevance Contributor
Jonah Bliss Founder CMO ContentIntent
Andrea Lehr Promotions Supervisor Fractl
Fernando Labastida Co-Founder Content Propulsion
Dan Moyle Creative Dir. Marketing AmeriFirst
Dennis Yu Chief Technology Officer BlitzMetrics
Arnaud Roy VP Marketing Augure
John Rugh Copywriter/Content Marketing Specialist
Justin Spicer Content Researcher, Producer & Editor
Michael Becker Marketing Support Spec. Teradata
Anna Johansson Freelance Writer
Amanda DiSilvestro Content Editor and Writer HigherVisibility
Sujay Maheshwari Founder & CEO
Kelly Coulter Online Marketing Strategist
Taylor Radey Senior Consultant PR 20/20
Rodger Johnson Public Relations Leader & Consultant
Simon Penson Founder & Managing Dir. Zazzle Media
Danielle Wolter Nolan Co-Owner
Fernando Cuscuela Founder & CEO Everypost
Kelly Smith Content Manager CourseFinder
John McTigue EVP Kuno Creative
Yogita Arora Content Strategist Zoomph
Jordan Teicher Associate Editor Contently
Jonathan Crowl Digital Marketing Writer & Editor
Brian Honigman Marketing Consultant, Writer & Professional Speaker Skyword
Katherine Halek Content Strategist
Amanda Drinker Dooley Community Product Marketing Manager Netline
Anton Rius Digital Marketing Consultant More Than Metrics
Matthew Zajechowski Outreach Manager Digital Third Coast
Kevin Bailey Co-founder DigitalRelevance
Peter Chen Digital Marketing Consultant DigitalRelevance
Luana Spinetti Multi-Specialized Freelancer
Kyle Harper Writer Skyword
Elad Natanson Founder appnext
Maël Roth Content & Inbound Marketer Park7
Quin Woodward Pu Marketing Director Audienti
Greg Shuey Co-Founder Stryde
Jean Bansemer CEO My Web Writers
Owen Andrew Journalist
Luke Kintigh Global Content & Media Strategist Intel

In case you missed

Read more of the latest news and insights from thought leaders in content promotion and distribution.


Get the latest content promotion news and insights everyday.

Champion Sponsor

Relevance is proud to present our Champion Sponsor that helps make our site possible.

Cision Logo

© 2017 Relevance | Content Promotion News & Insights

Connect with RELEVANCE

Thank you for subscribing Your subscription has been confirmed.