Relevance grew SmartSource's AI visibility and organic demand.

To increase SmartSource’s visibility across both AI-generated and traditional search experiences, Relevance developed a comprehensive AI Visibility and Organic Growth strategy centered around building authority within key event technology topics while strengthening the site’s technical foundation and search discoverability.

Our approach focused on expanding SmartSource’s presence across high-value content clusters, including event technology, AV event production, corporate event production, mobile event applications, event engagement technology, and related event solutions. Rather than relying on isolated content optimizations, we implemented a holistic strategy designed to improve how both search engines and AI systems understood, retrieved, and cited SmartSource’s expertise.

The engagement included a combination of technical, content, and authority-building initiatives:

• Conducted a comprehensive AI Visibility and technical SEO audit across key service, solution, and content pages
• Identified high-opportunity content clusters and topical gaps within the event technology ecosystem
• Optimized priority service pages, solution pages, and blog content to improve AI retrieval, citation potential, and organic search performance
• Developed a strategic content roadmap designed to strengthen topical authority across event technology and AV production-related subject areas
• Expanded content coverage around high-value topics through new content creation and optimization of existing assets
• Implemented technical SEO improvements, including schema markup enhancements, metadata optimization, content structure improvements, and crawlability enhancements
• Improved internal linking and entity relationships across the website to reinforce topic relevance and authority signals
• Executed a digital PR and authority-building campaign to strengthen trust signals, increase brand visibility, and improve citation opportunities across the web
• Monitored AI citation trends, search visibility data, and content performance to continuously refine priorities and uncover new growth opportunities

All results compare March–May 2026 against the previous three-month period.

Key Results

• 65% increase in traffic from LLMs
• 32% increase in brand presence within Google AI Mode
• 50% increase in organic leads
• 20% increase in total leads
• 76% of tracked event technology keywords now rank on Page 1
• 2.4% increase in website conversion rate

Notable Insights

• 21 tracked event technology keywords improved rankings, with an average improvement of 6.5 positions.
• Multiple keywords moved from previously unranked positions to Page 1 visibility.
• The AV Event Production content cluster generated approximately 35–40% of total tracked traffic gains.
• Newly optimized content began receiving AI citations shortly after publication.