Aaron Taube

Being a Media Outreach Specialist (MOS) for Relevance by day and a Music Editor for IndyMojo.com by night has put me in a unique position with regard to public relations and securing media coverage.

I’m a pretty typical millennial. I don’t own cable or even have my TV antenna hooked up (is that even what they’re called these days?). But, I can name a number of recent television ads, and I’m not alone. The ads…

With only 216 million users (September 2013) compared to Facebook's 2.1 billion (January 2012), Tumblr may not be the most popular social media site, but it definitely deserves more recognition. The design is streamlined and minimalist.…

Warning: Push your nerd glasses up. This blog post is for people that “geek out” about professional services organization theory.

If you run a business and you’re looking for something to invest in, damn near every decision maker will ask every time for a strategy that is proven to be successful, particularly in marketing. A sure thing is always appealing, but…

In the wake of National Girl Scout Cookie Weekend, many of us are shamefully looking at the empty Thin Mint boxes sitting on our counter. Some may already be returning to our original cookie source, asking (for a friend) if they still have…

In the midst of the current content deluge, an ongoing conversation circles around what makes a campaign successful. Innumerable blog posts talk about the many facets of content, but there's little discussion about the foundational reasons…

Unless you’ve been living under an Internet marketing rock for last few weeks you’re aware of the hardcore stance Matt Cutts and the Google anti-spam team made which has pretty much ended guest posting as we know it. That post…

How do you turn leads into customers? Every day, companies try every trick in the book to solve this age-old question and drive more business in the door, and one Indianapolis professional has a pretty good idea of how to do just that.…

Here at DigitalRelevance, we think (and write) a lot about quality. About creating things of such high quality as to be irresistible. High-quality work is certainly an admirable pursuit, and though we — that's the royal we, the human…