Recent changes to Google Search Analytics have made it easier for content marketers to understand the search traffic tha...
Featured
Latest Articles
How Do You Use Gated Content Without Pissing People Off?
Would you give us your email to read this piece? That’s a question many marketers are grappling with these days, and t...
Rising ROI: Why Brands Are Going All-In on Multimedia Content
The specialized skills needed to produce visual and multimedia content make doing so seem excessively expensive, but don...
New Study Further Indicates Attention Time Could Be Key to Branded Content Success
A new study from Chartbeat gives further credence to the idea that marketers should focus on how much time people spend ...
For Content Creation Success, Make a Space for Writing
When we think of writer’s block, we picture a solitary figure alone in a cabin trying to pen a novel. But writing ...
Using the Content Marketing Maturity Model to Guide Your Campaign
TopRank’s Lee Odden recently wrote an article discussing and developing the maturity model of content marketing. T...
Why “Fake It Till You Make It” Only Goes So Far with Earned Media
Placing earned media literally means earning placement for content. At DigitalRelevance, our Media Outreach Specialists ...
Word Up: A PR Glossary for Beginners
As PR, marketing and SEO merge to best serve audiences, new challenges will naturally arise. One of those challenges com...
How Chevy’s Latest Campaign Embraces #THENEW Era of Digital Personas
Chevrolet recently debuted a hashtag-driven campaign, #THENEW, encouraging Chevy owners to share their definitions of co...
How to Tell a Story: Make It About People
Which would you rather read: A story about a mountain, or a story about a how a climber reached the mountaintop? A mount...