3 Things You Need to Know About Google Search Analytics
Recent changes to Google Search Analytics have made it easier for content marketers to understand the search traffic that leads to their properties.
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How Do You Use Gated Content Without Pissing People Off?
Would you give us your email to read this piece? That’s a question many marketers are grappling with these days, and there are no easy answers.
Rising ROI: Why Brands Are Going All-In on Multimedia Content
The specialized skills needed to produce visual and multimedia content make doing so seem excessively expensive, but don't you have to spend big to win big?
New Study Further Indicates Attention Time Could Be Key to Branded Content Success
A new study from Chartbeat gives further credence to the idea that marketers should focus on how much time people spend consuming their content.
For Content Creation Success, Make a Space for Writing
When we think of writer’s block, we picture a solitary figure alone in a cabin trying to pen a novel. But writing can often feel just as challenging for marketers trying to get through a blog post, an ebook or other types of content…
Using the Content Marketing Maturity Model to Guide Your Campaign
TopRank’s Lee Odden recently wrote an article discussing and developing the maturity model of content marketing. The model is very relevant in relation to Matt Cutts’ recent announcement regarding guest posting; while SERP…
Why “Fake It Till You Make It” Only Goes So Far with Earned Media
Placing earned media literally means earning placement for content. At DigitalRelevance, our Media Outreach Specialists work with all types of niche content for a variety of specialized audiences. We might, for instance, place a piece of…
Word Up: A PR Glossary for Beginners
As PR, marketing and SEO merge to best serve audiences, new challenges will naturally arise. One of those challenges comes in the form of a language barrier.
How Chevy’s Latest Campaign Embraces #THENEW Era of Digital Personas
Chevrolet recently debuted a hashtag-driven campaign, #THENEW, encouraging Chevy owners to share their definitions of concepts like love, community, success and family via social media. The accompanying 60-second ad, debuting during the…
How to Tell a Story: Make It About People
Which would you rather read: A story about a mountain, or a story about a how a climber reached the mountaintop? A mountain is just a pointy rock until humans build a village next to it, or try to climb it. Then it becomes something more…