Relevance contributor: Anton Rius

Follow: Anton

Anton Rius, Digital Marketing Manager at gothamCulture, has over four years of online marketing and eight years of technology management experience. He specializes in relationship marketing, with a focus on social media, content marketing, and how emerging technology can make it easier to foster meaningful connections between businesses and their customers.

LATEST
FEATURED

OWNED MEDIA, CONTENT MARKETING

How to Create an Unstoppable Culture of Collaborative Content

Leverage organizational expertise to create the most authentic and compelling content possible by launching an internal collaborative content program.

583
09/17
Anton Rius

How to Create an Unstoppable Culture of Collaborative Content

583
09/17
Anton Rius

RELATIONSHIP BUILDING, EXECUTIVE'S CORNER

The Value of Relationship Marketing

Relationship marketing is a drastic shift in thinking for businesses operating under antiquated sales models, but the effects can be meaningful & lasting.

527
02/26
Anton Rius

What is the Value of Your Customer Relationships?

527
02/26
Anton Rius

EARNED MEDIA, CONTENT PROMOTION, OWNED MEDIA, PAID MEDIA, SHARED MEDIA

When Metrics Matter (And When They Don’t)

With the overwhelming amount of information available, deciding what to monitor can be dizzying. How do you know which metrics matter, and which ones don’t?

565
11/7
Anton Rius

When Metrics Matter (And When They Don’t)

565
11/7
Anton Rius

OWNED MEDIA, CONTENT MARKETING

Why Internal Storytelling Is Key to Your Company’s Content Strategy

It’s up to you to sell employees on the benefits of internal storytelling, but once you do, you’ll have a strong culture of content creation.

7K
10/7
Anton Rius

Why Internal Storytelling Is Key to Content Strategy

7K
10/7
Anton Rius

OWNED MEDIA, CONTENT MARKETING, SHARED MEDIA

Collaborative Content Creation

With the right motivation and direction, all employees can contribute to the content ecosystem within your organization.

3.1K
09/22
Anton Rius

3.1K
09/22
Anton Rius

FACEBOOK, NATIVE ADVERTISING, LINKEDIN, OTHER NETWORKS, SOCIAL PROMOTION, TWITTER, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, SHARED MEDIA

Content Promotion: Your Link Is Not Enough

Effective content promotion is more than just sharing links. A small effort to customize content promotion across multiple platforms can have a big impact.

10.6K
09/8
Anton Rius

Content Promotion: Your Link Is Not Enough

10.6K
09/8
Anton Rius

OWNED MEDIA, CONTENT MARKETING

Brand Storytelling: Thinking Outside of the Blog

Content marketing is not about blogging, podcasting, making videos, or shooting photos. It’s about memorable brand storytelling.

4.1K
08/25
Anton Rius

4.1K
08/25
Anton Rius

OWNED MEDIA, CONTENT MARKETING

Brand Storytelling Beyond the Marketing Silo

Creating a unified brand story across the organization helps to fill gaps created by departmental hand-offs, but the potential goes far beyond that.

9.6K
08/11
Anton Rius

9.6K
08/11
Anton Rius

EARNED MEDIA, INFLUENCER OUTREACH, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, SHARED MEDIA

Content Promotion: Five Steps to Help Your Ideas Spread Faster

Don't squander your efforts by overlooking promotional steps like leveraging influencers and paid advertising. The diffusion of your ideas depends on it.

611
07/30
Anton Rius

Content Promotion: Five Steps to Spread Your Ideas Faster

611
07/30
Anton Rius

FACEBOOK, NATIVE ADVERTISING, LINKEDIN, OTHER NETWORKS, SOCIAL PROMOTION, TWITTER, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, SHARED MEDIA

Content Promotion: Your Link Is Not Enough

Effective content promotion is more than just sharing links. A small effort to customize content promotion across multiple platforms can have a big impact.

10.6K
09/8
Anton Rius

10.6K
09/8
Anton Rius

OWNED MEDIA, CONTENT MARKETING

Brand Storytelling Beyond the Marketing Silo

Creating a unified brand story across the organization helps to fill gaps created by departmental hand-offs, but the potential goes far beyond that.

9.6K
08/11
Anton Rius

9.6K
08/11
Anton Rius

OWNED MEDIA, CONTENT MARKETING

Why Internal Storytelling Is Key to Your Company’s Content Strategy

It’s up to you to sell employees on the benefits of internal storytelling, but once you do, you’ll have a strong culture of content creation.

7K
10/7
Anton Rius

7K
10/7
Anton Rius

OWNED MEDIA, CONTENT MARKETING

Brand Storytelling: Thinking Outside of the Blog

Content marketing is not about blogging, podcasting, making videos, or shooting photos. It’s about memorable brand storytelling.

4.1K
08/25
Anton Rius

4.1K
08/25
Anton Rius

OWNED MEDIA, CONTENT MARKETING, SHARED MEDIA

Collaborative Content Creation

With the right motivation and direction, all employees can contribute to the content ecosystem within your organization.

3.1K
09/22
Anton Rius

3.1K
09/22
Anton Rius

EARNED MEDIA, INFLUENCER OUTREACH, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, SHARED MEDIA

Content Promotion: Five Steps to Help Your Ideas Spread Faster

Don't squander your efforts by overlooking promotional steps like leveraging influencers and paid advertising. The diffusion of your ideas depends on it.

611
07/30
Anton Rius

611
07/30
Anton Rius

OWNED MEDIA, CONTENT MARKETING

How to Create an Unstoppable Culture of Collaborative Content

Leverage organizational expertise to create the most authentic and compelling content possible by launching an internal collaborative content program.

583
09/17
Anton Rius

583
09/17
Anton Rius

EARNED MEDIA, CONTENT PROMOTION, OWNED MEDIA, PAID MEDIA, SHARED MEDIA

When Metrics Matter (And When They Don’t)

With the overwhelming amount of information available, deciding what to monitor can be dizzying. How do you know which metrics matter, and which ones don’t?

565
11/7
Anton Rius

565
11/7
Anton Rius

RELATIONSHIP BUILDING, EXECUTIVE'S CORNER

The Value of Relationship Marketing

Relationship marketing is a drastic shift in thinking for businesses operating under antiquated sales models, but the effects can be meaningful & lasting.