Asheesh Mani Jain, Author at Relevance

The Ultimate Guide to Rebranding Social Media Accounts

Content StrategyMarch 4, 2013425Views 0Likes 0Comments

A rebrand is a long and involved process. It seems like there are a thousand tasks associated with a name change or logo update. For those businesses and organizations who are active and highly-visible on social media, great care must be taken to introduce a new brand to existing followers without alienating them.

5 Ways to Measure the Real Business Value of an Inbound Link

RelevanceFebruary 13, 2013262Views 0Likes 0Comments

The SEO industry is notorious for measuring the value of inbound links based solely on domain authority. When chasing rankings was the name of the game this measurement had validity. Rankings aren’t the goal of SEO today – maximizing the number of keywords driving traffic is. Besides, businesses are in the business of making money.…

How the Enterprise Can Scale Content Marketing

RelevanceJanuary 17, 2013225Views 0Likes 0Comments

The power of content marketing to propel brands forward in this new anti-interruption era is clear. The jury has returned with a verdict, and it’s guilty. Content marketing is guilty of attracting people who have real interest in the solutions a brand can provide. This reality is reflected in the Content Marketing Institute’s 2013 B2B…

12-21-12 Marks the End of a Marketing Age

RelevanceDecember 19, 2012274Views 0Likes 0Comments

It’s been hard this month to avoid television specials warning of ominous prophesies foretelling a coming end of days, most notably the end of the Mayan calendar on December 21st, 2012. After watching one or two (or…five) of these “documentaries,” it’s clear that although these cultures weren’t prophesying the end of the world: They were…

How Multi-Screen User Behavior Has Changed Marketing

RelevanceDecember 17, 2012344Views 0Likes 0Comments

What a multi-screen world we live in! We might watch a basketball game or shop online with our smartphones while checking our email or playing a game on our tablets. Not only are people moving between multiple screens on smartphones, tablets, computers and television, but we are also using multiple screens simultaneously to accomplish tasks.…

4 Photo Sharing Sites Every Blogger Should Know About

MiscellaneousNovember 13, 2012305Views 0Likes 0Comments

Visual content is as crucial to a successful blog post as the actual words you write. Using a photo (or two or three) in your blog post will increase the likelihood of it being shared. Why? Most people skim blog articles, and the first thing they look for are photos. Text-only is boring, no matter…

An In-Depth Look at the Inbound Marketing Funnel

MiscellaneousNovember 7, 2012276Views 0Likes 0Comments

A lot of people say they do “Inbound Marketing,” but how many marketers actually approach their campaigns with a defined strategy? A good way to get started is to first understand the anatomy of an inbound marketing campaign, what your sales funnel looks like, and where different kinds of content fit into that funnel.

10 Tried and True Blog Title Strategies that Win

Content StrategyOctober 25, 2012303Views 0Likes 0Comments

With content marketing becoming increasingly popular among agencies and internal marketing departments, the skill of creating appealing headlines and desirable copy is in demand. A blog post could be expertly written with earth-moving, problem-solving content, but if the title fails to communicate a value proposition or urgency, the writing will be obfuscated to the world.…

The 3 Types of Inbound Marketing for eCommerce Businesses

Growth MarketingOctober 22, 2012315Views 0Likes 0Comments

The inbound marketing formula is relatively easy to articulate for B2B and B2C non-ecommerce companies. However, defining a good inbound marketing strategy for ecommerce companies isn’t quite so easy. Would inbound marketing work for large ecommerce sites like Zappos, Newegg, and Target? How about niche ecommerce sites that only sell a few products to a…

4 Production Techniques for Creating Written Content for Clients

Content StrategyOctober 17, 2012346Views 0Likes 0Comments

The realization that content is king on the Internet has infiltrated the marketing world in a big way over the last few years. Content-producing startups seem to be popping up everywhere. In the content marketing world a mature company is only three to five years old, and some of those are getting bought up. Brands…

The Wrong Way to Share Content on Facebook

Content StrategySeptember 25, 2012372Views 0Likes 0Comments

Take a quick glance at your Facebook newsfeed. You’ll probably not only notice a variety of shared content, but also subtle differences in how that content is displayed. Text-only posts, photo-only posts, posts with links that you can see, and ones that you can’t. For marketers, the goal of any Facebook post is to create…

How to Generate Sales Leads With Killer Meta Descriptions

Growth MarketingDecember 14, 2011317Views 0Likes 0Comments

Meta descriptions are like silly old Uncle Bob who gets ignored at Thanksgiving get-togethers. But did you know that Uncle Bob is actually a multi-millionaire looking for a decent niece or nephew to include in his will? Like Bob, meta descriptions are often ignored or duplicated on multiple pages by website page creators and editors…

Asheesh Mani Jain

The Ultimate Guide to Rebranding Social Media Accounts

5 Ways to Measure the Real Business Value of an Inbound Link

How the Enterprise Can Scale Content Marketing

12-21-12 Marks the End of a Marketing Age

How Multi-Screen User Behavior Has Changed Marketing

4 Photo Sharing Sites Every Blogger Should Know About

An In-Depth Look at the Inbound Marketing Funnel

10 Tried and True Blog Title Strategies that Win

The 3 Types of Inbound Marketing for eCommerce Businesses

4 Production Techniques for Creating Written Content for Clients

The Wrong Way to Share Content on Facebook

How to Generate Sales Leads With Killer Meta Descriptions

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Asheesh Mani Jain

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