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Courtney Myers

Mobile

Prioritizing Mobile Marketing: Why It’s Still a Key Part of Your Digital Outreach Strategy

Courtney Myers Nov 30, 2018
Research shows that more than 80% of internet users now own a smartphone. This means that a major percentage of your target audience is accessing your content via the palm of their hands. Does your marketing strategy take this consideration…
Miscellaneous

Finding Your Target Startup Market: Three Ways to Find and Narrow Your Niche

Courtney Myers Nov 19, 2018
At their crux, startups are born from an idea. More specifically, they’re initiated when a group of like-minded business leaders come together to find a creative and unique solution to an issue. In some cases, it’s a pre-existing problem…
Shared Media

Leveraging Social Media Data to Create Robust Buyer Personas

Courtney Myers Nov 12, 2018
When it comes to your marketing campaigns, arguably no element is more important than that of audience analysis. Why? Understanding precisely who is buying your products or patronizing your services is essential to creating promotional…
Paid Media

Conversations and Conversions: How Chatbots and Messaging Apps are Changing the Game

Courtney Myers Oct 18, 2018
How many times per day do you cue up your cloud-based voice assistance service to play your favorite song, set your alarm, check the score or remind you to perform a certain task at a set time? Chances are it’s often. Research shows that…
Influencer Outreach

The Rise of Niche Micro-Influencers and 6 Ways to Attract and Engage Them

Courtney Myers Oct 9, 2018
In the realm of social media marketing, there have been myriad new terms, jobs and strategies cropping up that, until the past few years, weren’t even concepts yet. One of these is “influencer.” In short, an influencer is someone with a…
Marketing

Five Steps Toward a Successful Global Partner Marketing Program

Courtney Myers Jun 5, 2018
Today, the proliferation of digitization means that business opportunities are more readily available and accessible than ever before. Now, industry leaders can hop online and with a few clicks or swipes of a screen, they can be connected…
Shared Media

Hashtagging for Results: The Power Behind That Pound Sign

Courtney Myers Apr 2, 2018
It’s hard to believe, but the hashtag is now officially more than a decade old. That means there’s an entire generation of youngsters on Twitter who never knew a world without it, though most marketers certainly do. Since its inception in…
Executive's Corner

Building Up, Not Burning Out Your Brand: How Business Owners Can Stay Passionate and…

Courtney Myers Mar 6, 2018
Thanks to an ever-expanding realm of digitization and automation, there are more resources available now to business owners than ever before. If you wanted to start a new company 15-20 years ago, you’d be focused on growing the foot traffic…
Relationship Building

5 New Smart Trends That Are Changing the Way Customers Interact With Your Brand

Courtney Myers Feb 1, 2018
In the age of the Digital Era, it’s a little ironic, though not surprising, that customers crave personal brand relationships. While almost every touchpoint along the path to purchase can be automated now, it’s more imperative than ever…
Twitter

Twitter Marketing: The Five Strategies to Know to Get the Results You Want

Courtney Myers Jan 3, 2018
Since its inception in 2006, Twitter has seen a major transformation. What began as an SMS-based communications platform designed primarily for mobile use is now a major player in the digital marketing industry – and for good reason.…
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