Courtney Myers

Research shows that more than 80% of internet users now own a smartphone. This means that a major percentage of your target audience is accessing your content via the palm of their hands. Does your marketing strategy take this consideration…

At their crux, startups are born from an idea. More specifically, they’re initiated when a group of like-minded business leaders come together to find a creative and unique solution to an issue. In some cases, it’s a pre-existing problem…

When it comes to your marketing campaigns, arguably no element is more important than that of audience analysis. Why? Understanding precisely who is buying your products or patronizing your services is essential to creating promotional…

How many times per day do you cue up your cloud-based voice assistance service to play your favorite song, set your alarm, check the score or remind you to perform a certain task at a set time? Chances are it’s often. Research shows that…

In the realm of social media marketing, there have been myriad new terms, jobs and strategies cropping up that, until the past few years, weren’t even concepts yet. One of these is “influencer.” In short, an influencer is someone with a…

Today, the proliferation of digitization means that business opportunities are more readily available and accessible than ever before. Now, industry leaders can hop online and with a few clicks or swipes of a screen, they can be connected…

It’s hard to believe, but the hashtag is now officially more than a decade old. That means there’s an entire generation of youngsters on Twitter who never knew a world without it, though most marketers certainly do. Since its inception in…

Thanks to an ever-expanding realm of digitization and automation, there are more resources available now to business owners than ever before. If you wanted to start a new company 15-20 years ago, you’d be focused on growing the foot traffic…

In the age of the Digital Era, it’s a little ironic, though not surprising, that customers crave personal brand relationships. While almost every touchpoint along the path to purchase can be automated now, it’s more imperative than ever…

Since its inception in 2006, Twitter has seen a major transformation. What began as an SMS-based communications platform designed primarily for mobile use is now a major player in the digital marketing industry – and for good reason.…