Relevance staff: Danielle Look

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Danielle is Content Coordinator at Relevance.com, an online publication dedicated to helping marketing and communications executives solve their online content visibility challenges. She is a graduate of The Kelley School of Business and the Music Editor at IndyMojo.com.

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FEATURED

CONTENT DISTRIBUTION, PAID MEDIA

Battle of the Bots: How CAPTCHA Could Revive Publishing

Publishers need revenue, and it typically comes from advertisers. With a new CAPTCHA system, both can scale efforts without sacrificing quality.

825
11/10
Danielle Look

825
11/10
Danielle Look

FACEBOOK, SOCIAL PROMOTION, PAID MEDIA

Mastering Facebook’s Custom Audience Tool

Learn the ins and outs of Facebook's Custom Audience tool to unlock the power of social advertising on the world's largest network.

694
10/19
Danielle Look

Mastering Facebook's Custom Audience Tool

694
10/19
Danielle Look

OWNED MEDIA, CONTENT MARKETING, LONG FORM CONTENT

Lessons in Monetizing Content from Marc Maron

The host of the wildly popular "WTF" podcast series explains how his focus on creating raw, authentic content eventually tipped him into stardom.

825
09/14
Danielle Look

Lessons in Monetizing Content from Marc Maron

825
09/14
Danielle Look

EARNED MEDIA, SEO, CONTENT PROMOTION, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, EXECUTIVE'S CORNER

The Midwest’s Best: CMI Presents Content Marketing World

With 225 speakers and 80+ sessions, Content Marketing World has grown to be the Midwest's pride and joy of digital and content marketing conferences.

587
08/31
Danielle Look

Content Marketing World at The Rock & Roll Hall of Fame

587
08/31
Danielle Look

EXECUTIVE'S CORNER

Itching for INBOUND: The Talks We Can’t Wait to Hear

There are more than 270 speakers and 170 educational breakout sessions at Hubspot's INBOUND conference this year. Have you started planning yet?

720
08/13
Danielle Look

Itching for INBOUND: The Talks We Can’t Wait to Hear

720
08/13
Danielle Look

SEO, CONTENT MARKETING, EXECUTIVE'S CORNER

Highlights from MozCon: The Macro Trends You Need to Know

Members of the Relevance team reflect on key learnings from MozCon 2015, specifically looking at the concepts of disruption and humanized marketing.

801
07/23
Danielle Look

Highlights from Mozcon: The Macro Trends You Need to Know

801
07/23
Danielle Look

SOCIAL PROMOTION, PAID MEDIA, SHARED MEDIA

The Next Chapter in Social Merchandising

Consumers will soon have the power to control what’s stocked in their favorite brand’s inventory simply by creating social demand for their products.

956
07/21
Danielle Look

The Next Chapter in Social Merchandising

956
07/21
Danielle Look

SHARED MEDIA, TECHNOLOGY, MOBILE

Can Snapchat Work for B2B?

If there really is opportunity for B2B companies to build relationships on Snapchat, it’s going to be from a combination of three distinct factors.

4.1K
07/9
Danielle Look

4.1K
07/9
Danielle Look

FACEBOOK, CONTENT DISTRIBUTION, CONTENT PROMOTION

Facebook Invites Publishers for Instant Articles Consideration

With Facebook's Instant Articles, publishers finally have the functionality to push native, interactive articles directly to its platform.

627
06/30
Danielle Look

627
06/30
Danielle Look

CONTENT MARKETING

The Ultimate April Fool’s Roundup of Digital Brand Pranks

The key to a good digital brand prank is to present something that’s truly believable – even if only for a split second.

2.4K
04/1
Danielle Look

2.4K
04/1
Danielle Look

EARNED MEDIA, OWNED MEDIA, PAID MEDIA, SHARED MEDIA

Content Strategy Simplified: the G.O.S.T. Model

Managing daily activities to guarantee the needle is moving toward the goal can be daunting. Luckily, there’s a framework to simplify the process.

11.1K
07/22
Danielle Look

11.1K
07/22
Danielle Look

EARNED MEDIA, MEDIA RELATIONS

The Subtleties of a Perfect Pitch

The science of pitching isn't changing radically from day to day, but those who are best at the trade are incessantly tweaking their approach.

7.5K
07/29
Danielle Look

7.5K
07/29
Danielle Look

SHARED MEDIA, TECHNOLOGY, MOBILE

Can Snapchat Work for B2B?

If there really is opportunity for B2B companies to build relationships on Snapchat, it’s going to be from a combination of three distinct factors.

4.1K
07/9
Danielle Look

4.1K
07/9
Danielle Look

EARNED MEDIA, OWNED MEDIA, PAID MEDIA, SHARED MEDIA

Word Crimes: The Bastardization of Our Language

The problem with today’s texting language, proliferating slang and internet speak arises when it’s mixed with professional writing.

3.1K
07/16
Danielle Look

3.1K
07/16
Danielle Look

EXECUTIVE'S CORNER

Giving Gifts to Marketers: Why Personalization Counts

When giving gifts to marketers, going the extra mile in selecting a highly relevant present means it will be used and remembered for years to come.

2.7K
12/24
Danielle Look

Giving Gifts to Marketers - Why Personalization Counts

2.7K
12/24
Danielle Look

CONTENT DISTRIBUTION, CONTENT PROMOTION, PAID MEDIA, SHARED MEDIA

The Genius of Delivering Content via Web Push Notifications

What if you could reap the content distribution benefits of an app without the investment dollars and adoption rates required to prove ROI?

2.5K
01/26
Danielle Look

The Genius of Delivering Content via Web Push Notifications

2.5K
01/26
Danielle Look

CONTENT MARKETING

The Ultimate April Fool’s Roundup of Digital Brand Pranks

The key to a good digital brand prank is to present something that’s truly believable – even if only for a split second.

2.4K
04/1
Danielle Look

2.4K
04/1
Danielle Look

CONTENT DISTRIBUTION, EARNED MEDIA, RELATIONSHIP BUILDING, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, SHARED MEDIA

Can Fluence Facilitate More Effective Relationship Building?

Authentic & organic engagement for the good of the digital media landscape, or doomed to become over-run with shoddy content, faux influencers and spammers?

2.4K
11/7
Danielle Look

Can Fluence Facilitate More Effective Relationship-Building?

2.4K
11/7
Danielle Look

OWNED MEDIA, CONTENT MARKETING

Getting Creative With Content Mediums

Differentiate your content offerings without adding costs for research or creative by experimenting with the mediums through which content is distributed.

2.1K
03/3
Danielle Look

2.1K
03/3
Danielle Look

OWNED MEDIA, CONTENT MARKETING, SHARED MEDIA

Social, Mobile & Email Expected to Dominate at Connections ’14

Experts & thought leaders will take the stage to present their personal journeys navigating the challenges laid out in the 2014 State of Marketing report.