Author

Danielle Look

Danielle is Content Coordinator at Relevance.com, an online publication dedicated to helping marketing and communications executives solve their online content visibility challenges. She is a graduate of The Kelley School of Business and the Music Editor at IndyMojo.com.

Content Distribution

Battle of the Bots: How CAPTCHA Could Revive Publishing

Danielle Look Nov 10, 2015

Publishers need revenue, and it typically comes from advertisers. With a new CAPTCHA system, both can scale efforts without sacrificing quality.

Facebook

Mastering Facebook’s Custom Audience Tool

Danielle Look Oct 19, 2015

Learn the ins and outs of Facebook's Custom Audience tool to unlock the power of social advertising on the world's largest network.

Owned Media

Lessons in Monetizing Content from Marc Maron

Danielle Look Sep 14, 2015

The host of the wildly popular "WTF" podcast series explains how his focus on creating raw, authentic content eventually tipped him into stardom.

Earned Media

The Midwest’s Best: CMI Presents Content Marketing World

Danielle Look Aug 31, 2015

With 225 speakers and 80+ sessions, Content Marketing World has grown to be the Midwest's pride and joy of digital and content marketing conferences.

Executive's Corner

Itching for INBOUND: The Talks We Can’t Wait to Hear

Danielle Look Aug 13, 2015

There are more than 270 speakers and 170 educational breakout sessions at Hubspot's INBOUND conference this year. Have you started planning yet?

SEO

Highlights from MozCon: The Macro Trends You Need to Know

Danielle Look Jul 23, 2015

Members of the Relevance team reflect on key learnings from MozCon 2015, specifically looking at the concepts of disruption and humanized marketing.

Social Promotion

The Next Chapter in Social Merchandising

Danielle Look Jul 21, 2015

Consumers will soon have the power to control what’s stocked in their favorite brand’s inventory simply by creating social demand for their products.

Shared Media

Can Snapchat Work for B2B?

Danielle Look Jul 9, 2015

If there really is opportunity for B2B companies to build relationships on Snapchat, it’s going to be from a combination of three distinct factors.

Facebook

Facebook Invites Publishers for Instant Articles Consideration

Danielle Look Jun 30, 2015

With Facebook's Instant Articles, publishers finally have the functionality to push native, interactive articles directly to its platform.

Content Marketing

The Ultimate April Fool’s Roundup of Digital Brand Pranks

Danielle Look Apr 1, 2015

The key to a good digital brand prank is to present something that’s truly believable – even if only for a split second.