Emma Kessinger, Author at Relevance

Everything You Need to Know About Content Marketing Strategy

Content StrategyDecember 14, 2023475Views 0Likes 0Comments

Everyone is quick to prioritize content as the biggest piece of a successful digital marketing strategy. But what does it look like to actually create content that converts? What channels, like blogs and emails, are the best forms of content marketing for your business? What should your content look like? What…

A Guide to Competitor Keyword Research

SEODecember 4, 2023411Views 0Likes 0Comments

SEO is a great way to help a brand grow. Things like link-building and technical SEO are effective ways to enhance a brand’s visibility online . One of the most common tools associated with search engine optimization is keywords. If you’ve invested in SEO, chances are, you’ve done your homework when…

How to Create Good Content in an E-E-A-T World

Growth MarketingOctober 30, 2023741Views 0Likes 0Comments

As you may know, the E-E-A-T acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google coined the phrase, originally as E-A-T, before updating it by adding the additional “E” for experience at the end of 2022. These search quality rater guidelines act as a filter that the search engine uses to help decide what content is the…

How to Find Converting Keywords

Growth MarketingOctober 27, 2023361Views 0Likes 0Comments

Most people are aware of keywords. These are select words and phrases that signal to Google and other search engines what topics and information you’ve focused on in each piece of content. You can typically spot important keywords in an article title, intro paragraph, or scattered throughout a block of text. But how do you…

5 Ways to Win at Google’s Search Generative Experience

Growth MarketingOctober 25, 2023369Views 0Likes 0Comments

Search Generative Experience, or “SGE” for short, is a buzzword in the AI community. The tool comes from Google Search Labs, which began testing the AI-driven platform in the early summer of 2023 and will continue through December. While the details of what the final version of SGE will look like are uncertain, there’s no doubt…

AI + Content: How They Can Work Together

Content StrategySeptember 13, 2023411Views 0Likes 0Comments

We’re in the midst of an AI revolution. Even so, if anyone tells you we lowly humans will be swapped out for superior machines in the next year or two, Matrix-style, think twice before you believe them. Pew Research reports that “the transition through AI will last the next 50 years or more.” Will artificial intelligence…

Interdependent or Mutually Exclusive? The Beneficial Connection Between Digital PR and SEO

Growth MarketingSeptember 6, 2023369Views 0Likes 0Comments

Sometimes marketing tactics are closely related and work in tandem. At other times, they’re separate yet complementary, working in parallel with one another toward a common goal. The relationship between digital PR (public relations) and SEO (search engine optimization) falls into the latter category. While they are two independent growth marketing tactics, they are both crucial…

4 Data Points to Track to Analyze Content Performance

Content StrategyJuly 10, 2023279Views 0Likes 0Comments

One of the major elements of good growth marketing — and content marketing, in particular — is a heavy emphasis on data. Growth marketers lean on rock-solid data and the guidance and specificity that it offers. They use data to develop each content marketing strategy, execute it, and then analyze and tweak it…

What are the growth marketing techniques?

Growth MarketingJuly 3, 2023400Views 0Likes 0Comments

Marketing has evolved into a fast-paced business activity. There are countless tools and techniques that businesses use to promote their brands, products, and services. This is true for growth marketers as much as anyone else in the marketing world. Let’s take a look at some of the nuances that set growth marketing apart from traditional marketing…

What is an example of a growth marketing strategy?

Growth MarketingJuly 3, 2023416Views 0Likes 0Comments

Traditional marketing focuses on a business and its offerings. Inbound marketing prioritizes things like buyer personas and customer acquisition. Product marketing is about bringing a product to market. In comparison, growth marketing takes a different approach. It starts with the consumer and traces a path from their needs and pain points back to product features and…

How do you structure a growth strategy?

Growth MarketingJuly 3, 2023401Views 0Likes 0Comments

Growth marketing isn’t a single action or activity. You can’t identify your target market, create some growth goals, and call it a day. Nor can you focus on a single area, like digital marketing or customer acquisition. Growth marketing is a comprehensive, multi-faceted approach to promoting a brand. It creates a growth plan that integrates the…

What is growth marketing strategy?

Growth MarketingJuly 3, 2023349Views 0Likes 0Comments

Growth marketing is a comprehensive approach to marketing. Unlike traditional marketing, which starts with a company and its offerings, growth marketing begins with the customer. It uses data-driven decision-making to decide how a company’s products and services can meet its target audience’s needs. Growth marketing isn’t a short-term play. That’s growth hacking, and while it may…

Emma Kessinger

Everything You Need to Know About Content Marketing Strategy

A Guide to Competitor Keyword Research

How to Create Good Content in an E-E-A-T World

How to Find Converting Keywords

5 Ways to Win at Google’s Search Generative Experience

AI + Content: How They Can Work Together

Interdependent or Mutually Exclusive? The Beneficial Connection Between Digital PR and SEO

4 Data Points to Track to Analyze Content Performance

What are the growth marketing techniques?

What is an example of a growth marketing strategy?

How do you structure a growth strategy?

What is growth marketing strategy?

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Emma Kessinger

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