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  • Ivan Serrano

Author

Ivan Serrano

Ivan Serrano is a web journalist living in the San Francisco, California area. He often writes articles about social media, marketing and technology.

Owned Media

The Five-Step Branding Cycle

Ivan Serrano Mar 2, 2015
Great brands are memorable, but they only got that way by focusing on the basics. Practice these five fundamental steps for an effective branding cycle.
Other Networks

Amplifying B2B Marketing Content with Google Plus [Infographic]

Ivan Serrano Dec 17, 2014
With Google Plus, businesses can target certain ‘circles’ of influence and promote personalized marketing content to self-selected audiences.
Owned Media

Tools and Tips for Mobile Responsive Design [Infographic]

Ivan Serrano Dec 5, 2014
Many struggle to understand how responsive design makes a site mobile friendly. Just because it can be viewed on a smartphone doesn't mean it's optimized.
Owned Media

Investing in Mobile Content Strategy: Time and Money Well Spent

Ivan Serrano Nov 11, 2014
Cell phones have changed the way content is consumed. To stay ahead of the curve, many companies are optimizing their sites for mobile. Are you one of them?
Other Networks

Why Google Plus Ads Could Be The Best New Paid Social Tool [Infographic]

Ivan Serrano Oct 31, 2014
Unlike other social ads, promoting your content through +Post ads will display your ads across the Google Display Ad network (commonly known as Adsense).
Content Distribution

A Roadmap to Content Amplification [Infographic]

Ivan Serrano Oct 23, 2014
Start taking advantage of social amplification's true potential with this roadmap to success through owned, paid, earned & shared media.
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