Ivan Serrano

Great brands are memorable, but they only got that way by focusing on the basics. Practice these five fundamental steps for an effective branding cycle.

With Google Plus, businesses can target certain ‘circles’ of influence and promote personalized marketing content to self-selected audiences.

Many struggle to understand how responsive design makes a site mobile friendly. Just because it can be viewed on a smartphone doesn't mean it's optimized.

Cell phones have changed the way content is consumed. To stay ahead of the curve, many companies are optimizing their sites for mobile. Are you one of them?

Unlike other social ads, promoting your content through +Post ads will display your ads across the Google Display Ad network (commonly known as Adsense).

Start taking advantage of social amplification's true potential with this roadmap to success through owned, paid, earned & shared media.