Author

Jessica Stephenson

With a background in Marketing and Human Resources, Jessica Stephenson passionately works at the intersection of content marketing and HR technology. She is Vice President of Marketing and Service Operations for ExactHire, a software firm that helps SMBs automate and improve the hiring process. She is also Director of Communications for IndySHRM, an Indianapolis chapter of the Society for Human Resource Management. Outside of work, Jessica spends time with her husband and two kids, explores new recipes to satisfy her inner “foodie” and loves being outdoors.

Executive's Corner

11 Step Content Strategy to Help You Land Your Next Job

Jessica Stephenson Mar 3, 2016

It’s a job to look for a job, especially when a recruiter isn’t proactively sourcing you for your next opportunity in digital marketing. And depending on where you are in your career, that scenario may not readily present itself. In the…

Owned Media

4 Content Marketing Ideas for Talent Acquisition Dominance

Jessica Stephenson Oct 12, 2015

Alignment of your corporate brand and employment brand doesn't happen automatically. Here are four ways marketing and HR can make it happen.

Owned Media

10 Strategies for Using Content to Onboard New Employees

Jessica Stephenson Sep 11, 2015

Using content to onboard new employees and tell your organization's story gives them the best chance of successfully assimilating into your culture.

Social Promotion

“Rinse and Repeat” Job Applicants via Employment Content

Jessica Stephenson Jul 8, 2015

Personalized employment content related to your company's hiring process has the power to increase the quantity (and quality) of job applications.

Content Promotion

Amp Up Applicant Sourcing With Owned And Shared Media

Jessica Stephenson Jun 1, 2015

Convert job seekers into applicants with owned & shared media tailored for job seekers in the Consideration & Intent stages of the candidate journey.

Earned Media

How Content Marketing Can Help Attract Top Talent

Jessica Stephenson Apr 28, 2015

Convert job seekers into applicants by defining applicant personas & considering what type of content might initially attract them to an open position.