Relevance contributor: Joe Beccalori

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Joe Beccalori is a twenty year digital marketing veteran and industry thought leader. After working for fifteen in enterprise web programming, design, and marketing services he founded Interact Marketing in 2007 and is currently the company CEO, visionary, and public speaker. Headquartered in New York, Interact utilizes a broad spectrum of online marketing strategies to establish high awareness, web traffic and conversion rates for over 175 clients worldwide.

The Google Grants program that provides over 35,000 non-profits the ability to place up to $10,000 in free monthly ad spend has recently updated their policies. These changes can greatly impact recipients, and even cause…
Google Grants Changes Policies for Non-profits
Google’s efforts to create the most value for their AdWords customers may start to backfire on them. With all the great data that the new Google AdWords Beta is supplying to advertisers, a new feature…
Google Ad Suggestions : How to Turn it Off
If you’ve seen your Google Search ranking drop recently, you’re not alone. Despite the European Union breathing down their neck after issuing a $2.7 billion anti-trust fine, Google may have released an algorithm update. This…
Did Google Just Update Their Algorithm? Sources say yes.
Like many others, my Mom used to challenge me as a kid by asking the now-famed rhetoricals: “Do you believe everything that you read?” or my favorite, “If all your friends jumped off a bridge,…
SEO Coding Best Practices: Common Sense Prevails for META Keywords and SSL
For truly effective Google AdWords Pay-Per-Click (PPC) campaigns, digital marketing agencies need to educate themselves about all the various optimization techniques, and, more importantly, remain current on all of Google’s Quality Score Metric changes. But…
Google Adwords Quality Score Metrics Change Again: How to Keep Scoring
Google rolled out its latest algorithm update in early March. Simply titled “Fred,” the update has caused a drastic drop in website traffic for many businesses. Multiple Search Engine Optimization specialists, including Interact Marketing, have…
Google Fred Algorithm Decoded: Protection Tips
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