Kara is a digital commerce professional with a fusion of corporate and start-up, media, editorial and marketing backgrounds, complete with over seven years of experience overseeing corporate brand identities. With a reporting background focused on online shopping and as a former PCMag and AskMen commerce editor, Kara has been highly involved in the content-to-commerce explosion, with roles ranging from oversight of commerce content to managing integrated marketing projects. Currently, Kara acts as the Director of Content Marketing for a large online reseller, and sill remains involved in commerce startups including Faveable.com and Wandm.
The audience for Relevance.com is mostly VPs, CMOs, Directors and Marketing Managers. However, we’ll occasionally publish more tactical articles on prudent digital topics. Our columnists and contributors represent all areas of the digital marketing industry and their experience informs the content they write.
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