Relevance contributor: Kara Kamanec

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Kara is a digital commerce professional with a fusion of corporate and start-up, media, editorial and marketing backgrounds, complete with over seven years of experience overseeing corporate brand identities. With a reporting background focused on online shopping and as a former PCMag and AskMen commerce editor, Kara has been highly involved in the content-to-commerce explosion, with roles ranging from oversight of commerce content to managing integrated marketing projects. Currently, Kara acts as the Director of Content Marketing for a large online reseller, and sill remains involved in commerce startups including Faveable.com and Wandm.

By implementing these tactics into your strategy now, you’ll be the one providing sought after advice and input before the year is over.
How to Brand Your Company as an Industry Leader
To stand out in the crowd, you must write compelling subject lines, get straight to the point and offer influencers real value for their endorsement.
3 Things You're Doing Wrong in Your Influencer Outreach
As we so often say with marketing concepts & ideas, the only constant is change—and the ways that consumers make purchase decisions is no different.
5 Tips to Better Identify Consumer Intent
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