Relevance contributor: Larry Alton

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Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship.

What is your brand like? Why does it exist? You might intuitively grasp these dimensions of your business, but if forced to articulate them, you may struggle. This is because brand characteristics are often subjective…
Do Customers Understand Your Brand? 7 Ways to Make Sure of that
Social media is about much more than keeping up with old friends. It’s a gem for marketers everywhere. It connects businesses with customers on a more personal level, allowing them to develop key insights into…
4 Social Trends Every Realtor Must Know
When it comes to conversions, your goal is a behavior. You can’t force or buy behavior (at least, not without violating some basic principles of marketing), but you sure can influence it. In order to…
5 Psychological Principles to Improve Your Conversion Strategy
Companies pursue website redesigns for many reasons – maybe you’re trying to get on trend for the new year, maybe you’re changing hosting platforms, or maybe you just have this gut feeling about a new…
creativity or consistency
In a perfect world, if you had a good idea or product, people would be able to find it with ease, and they’d flock to you without anything standing in the way. Unfortunately, this isn’t…
blog visibility
When it comes to content marketing, there are a couple of different strategic directions you can pursue. You can choose to publish a bunch of general content and attract a large volume of low-returning traffic,…
The-Marketing-Value-of-Publishing-Niche-Content
Two of the most popular ways to present products are review posts that focus on the details of a single product and side-by-side comparisons that allow buyers to look at competing options. But while both…
Reviews or Comparisons: Choosing the Right Content Approach
As you probably know, a landing page is an excellent tool for improving rankings and solidifying brand identification. However, landing pages are only effective if they’re able to attract traffic in the first place. This…
3 Marketing Tactics to Drive Traffic to Your Landing Page
You already know the basics of content marketing; produce high-quality pieces of content that people want to read and promote them, attracting more people to your brand and increasing the loyalty of fans you’ve already…
6 Secondary Factors That Influence Content Campaign Success
It happens to all of us – an unhappy customer’s words catch your attention on social media or through a survey. They’re displeased with your product, your service, or both, and you aren’t sure how…
4 Marketing Minded Strategies for Handling Negative Feedback
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