Author

Luana Spinetti

Luana Spinetti is a freelance writer, artist and web designer living in the green town of Genzano di Roma, Italy. She works with Italian and international clients and provides them with a wide range of creative services that fall under her three specialties: blogging/writing, artwork/illustration and HTML5 web design. Luana is a kid-at-heart and she leverages that personality trait often in her business.

SEO

When A SEO-Focused Marketing Strategy Is A Good Idea – and When It’s Not

Luana Spinetti Jul 5, 2017

You may have heard that, without SEO, your business is not going to survive the ever-growing, ever-competitive Web. According to a 2016 HubSpot report, 57% of B2B marketers says that SEO is way more effective at generating leads than other…

Paid Media

Getting More Clicks and Conversions with Display Advertising

Luana Spinetti Dec 15, 2015

As consumers continue to grow weary of display advertising, it becomes more and more important to use relevant calls to action and optimized landing pages.

Paid Media

5 Reasons to Use Storytelling in Sponsored Content

Luana Spinetti Aug 20, 2015

Sponsored content that only focuses on product features & benefits without “wrapping it up” in a story stands to go unnoticed, and here's why.

Other Networks

9 Untapped Online Content Promotion Channels

Luana Spinetti Mar 17, 2015

Content promotion is all about getting your work in front of new audiences. These nine channels present ripe opportunities to connect with new communities.

Earned Media

How to Sustain Traffic and Sales While Dealing With a Google Penalty

Luana Spinetti Feb 10, 2015

You don't have to jump ship or start fresh when faced with a penalty. Instead, use these tactics to drive traffic while your team works to lift the penalty.

Content Distribution

An Insider’s View on Bloggers, Sponsored Content and Ethics

Luana Spinetti Jan 6, 2015

No good can come from sponsored content in a one-way relationship. Only a mutually beneficial partnership can give life to sponsorships that work.