Mike is a serial entrepreneur and technologist. He has been building software companies for over 20 years. During the 1990's Mike provided IT security consultancy to the UK financial sector and created some of the first PC mapping software.
When was the last time you booked a hotel room, or a restaurant without reading a review and checking out the candid photos from other guests? Do you look at a product’s star rating before adding it to your cart? You are not…
Black Friday is looking to be the biggest day of online spending we have ever seen. Get an edge on the competition with these three tactics.
Personalization that’s triggered by the behavior of the customer (not just their name) has become an integral part of optimizing the customer journey.
Is it good advice to encourage consumers to intentionally abandon their online carts and wait for an emailed incentive to come back?